5 Do's and Don't in Email Marketing

Jan. 24, 2013 - PRLog -- Email marketing can be a very effective tool when it comes to marketing in general. However, there are two things that could happen when you launch an email marketing campaign. You will either gain customers or new customers. The success of your campaign will depend a lot on your actions. Here are the do's and don'ts that you need to consider so that your email marketing campaign can be successful.

'Do conduct research - Lao Tzu, a well-known military tactician and strategist, said that you need to be aware of the battlefield that you are going to deal with. What he said can be applied in the e-commerce world. You will have to be aware with your battlefield and that is the online world. Conduct research about the things that are still unclear to you. Gain knowledge about the types of customers that you will be dealing with. Research why some email marketing tactics have failed in the past. Ignorance even with the tiniest details will definitely lead to your downfall.

'Do strategize - Strategizing is usually done after conducting research. As you can study surveys, statistics, and other beneficial information, you will naturally come up with strategies on how to make your email marketing campaign very effective. You should not repeat the mistakes that other businessmen have committed in the past. Think of ways on how your customers will be able to subscribe to newsletters. You can try various tactics like link recommendation. Social media sites are very popular these days. You can use them to introduce your company's products and services to more people.

'Don't be too technical - Once you have established a smooth-flowing email marketing system, do not think that your job is over yet. There is still a huge chance for you to lose your potential customers in the long run. One of the most common mistakes in email advertising is that most newsletters sound too technical. Now who would want to read boring newsletters? While content should always be important, you should try your best to make your newsletters more personal. The content should never bore people. Your customers should be able to relate to what is being sent in the emails.

'Don't send too many emails - This is also another mistake that a lot of companies make. Even if the purpose of email marketing is to get exposure, you do not want to get overexposed. Too many messages can irritate your customers. If you irritate them, your mail will definitely get sent to the junk folder.

'Do evaluate - Always conduct proper evaluation. It would be very advisable to conduct evaluation meetings with your colleagues. You should determine what factors made your email campaign effective and what other things dragged your campaign down. By conducting proper evaluation, you will be able to revise a lot of things and improve on your marketing tactics.

Consider these dos and don'ts so that your efforts and resources will not get wasted on your email advertising campaign. These are just the basic things that you need to do. In the long-run, you will be able to come up with more of your own solutions to marketing problems.