MixRank partners with Yesmail Interactive to provide integrated display advertising intelligence

Jan. 23, 2013 - PRLog -- MixRank (http://mixrank.com), the world’s largest database of online ads, announced today that their industry-leading data for display advertising is now fully integrated with Yesmail (http://yesmail.com)’s first-of-its-kind digital and competitive intelligence tool, Yesmail Market Intelligence (http://www.yesmail.com/services/market-intelligence-measurement/yesmail-market-intelligence).  This enhancement allows marketers and agencies to track and analyze digital competitive data, identify industry trends and the most effective practices of their competitors’. The integration of MixRank’s best-of-breed display advertising database into Yesmail’s multichannel solution gives marketers a ground breaking tool that provides data streaming from seven digital channels.  By leveraging this enhanced intelligence tool, marketers will notice tremendous savings on market research, better informed marketing decisions, more profitable marketing programs, and more accurate benchmarks and engagement metrics from their campaigns.

Some Benefits of this Partnership Include:

• An Industry First: The global partnership between MixRank and Yesmail Interactive is an industry first, providing online marketers with insights from display advertising data and digital data from multiple channels which can be leveraged to reshape and improve overall marketing strategy.

• Integrated Insights and Reporting: The partnership brings comprehensive display data spanning 93,000 publishers and delivers performance metrics including publisher URLs, number of views, historic ad performance, ad creative, and destination URLs leading to the ad’s landing page. This information allows marketers to gain full visibility into the competition’s campaign structure and gauge the success of their ad campaigns based on number of views.

• Simplified Research: Marketers will be able to quickly react to their competitors’ campaigns and develop more strategic multichannel marketing programs better equipped to outperform their competitors’. Yesmail’s integrated solution provides one centralized dashboard for marketers to track, collect, and analyze data in real-time.

• Intelligence across 7 Digital Channels: By adding MixRank’s industry-leading display ad data, Yesmail Market Intelligence (http://www.yesmail.com/services/market-intelligence-measu...) now provides data from 7 digital channels in a single interface: Email, Display Ads, Web, Facebook, Twitter, YouTube & Google+.

“The ability to track, monitor and analyze all competitors’ and partners’ digital initiatives from a single platform is unparalleled. It can save hundreds of thousands of dollars for marketers developing competitive reports and investing in industry and market research across digital channels,” said Michael Fisher, president of Yesmail Interactive, an Infogroup company. “Through its partnership with Mixrank, the leading provider of display ad data, Yesmail was able to achieve digital data collection for seven channels and become the only truly multichannel intelligence tool on the market.”

"Marketing is becoming increasingly more data-driven, and these significant enhancements take Yesmail Market Intelligence to a new level when it comes to competitive digital data," said Ilya Lichtenstein, Cofounder and CEO of MixRank. "The combination of MixRank's industry-leading advertising data and Yesmail's proven marketing intelligence capabilities will make marketers’ lives easier by saving them considerable time and money, otherwise invested in time-consuming manual data pulls, complicated data mining and daunting presentation development. This partnership further demonstrates Yesmail's commitment to working with innovative startups and delivering cutting-edge marketing intelligence software to its customers. Everyone at MixRank is thrilled to be a part of this industry breakthrough."

Resources
About MixRank (http://mixrank.com/)
MixRank on Twitter (https://twitter.com/MixRank)
About Yesmail (http://yesmail.com)
Yesmail on Twitter (https://twitter.com/Yesmail)

About Yesmail Interactive
Yesmail Interactive, an Infogroup company, powers intelligent customer interactions.  Providing insights to recognize and understand customers and deliver contextually relevant digital communications, while respecting their preferences and privacy, Yesmail helps marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real-time multichannel environment.  Yesmail helps marketers compete in the age of the customer. For more information, visit www.yesmail.com.

About MixRank
Headquartered in San Francisco, California, MixRank is a competitor intelligence tool for display advertising. With the world’s largest database of display ads, MixRank analyzes millions of display and contextual ads from hundreds of thousands of advertisers every day and identifies patterns in campaign structure and content. For more information, visit www.mixrank.com or follow MixRank on Twitter at www.twitter.com/mixrank.