Ecommerce Growth Developments in Indonesia

Jan. 17, 2013 - PRLog -- The proliferation rate of Internet users in Indonesia is making online shopping an option that is so popular with people in Indonesia, this makes the growth of the online store in Indonesia is increasing every year. So the habit of shopping at the shopping center or mall turned into a shopping via online stores.

This relates to the number of Internet users in Indonesia, which according to Association of Indonesian Internet Service (Asosiasi Penyelenggara Jasa Internet Indonesia (APJII)) record number of 62.9 million Internet users out of a total of 215 million people in this country, This number is still relatively small, but on the other hand, according to research from the daily social and daily transpayment gateway Indonesia estimated Internet users will reach 150 million people within the next five years. This sharp rise suggests that the prospects for the development of e-commerce in Indonesia in the coming years will be very bright.

The rapid development of e-commerce that occurred in Indonesia, this does not necessarily happen for no reason, this occurs because the share of the big players of e-commerce in Indonesia, which began in 1996, when it was the year of the founding pioneers of online shopping Dyviacom Intrabumi or D-Net which is a “vehicle” for such transactions online mall called D-Mall can be accessed via D-Net. D-Net has housed about 33 online stores / merchants. not only that, the e-commerce business in Indonesia now has given birth to a variety of online stores and some of them have a very good reputation and very familiar to internet users in this country, for example as bhineka.com, blibli.com, tokopedia.com, gramedia.com tokobagus.com. these online store practically has been successfully achieved its consumer trust.

The development of e-commerce in Indonesia, more rapidly in the past 5 years are also a result as more and more foreign investors have been looking for and invest to market online store in Indonesia. For examples, foreign firms such as rocket internet that headquartered in Germany has open online store's website such as Lazada, Zalora, Food Panda, and Officefab, these online stores is very famous in Indonesia. Not only for Indonesian, Rocket Internet has been stabilized similar website in 5 countries in Southeast Asia.

Indonesian e-commerce analyst, Aria Rajasa said that businessmen who want to plunge into the world of e-commerce should pay attention to consumer confidence and product quality, E-commerce is a service business where customer trust is an important aspect. In addition, e-commerce businessmen should always pay attention to product quality. E-commerce is not the magic where anything goes automatically to the success, because e-commerce business requires a very hard work.