NTL Lemnis showcases “Pharox” range of LED products
A wide range of the latest LED products, showcased at ELASIA 2013, Bangalore
NTL Lemnis, the JV Company between the lighting electronics major from India, NTL Electronics India Ltd. and the global frontrunner in the field of LED based sustainable lighting solutions, Lemnis Lighting of the Netherlands, Showcased the Pharox range of LED lighting solutions which are specially targeted towards Indian audience. The products are already available across Africa, Europe and India.
NTL Lemnis, designs, manufactures and sells the Pharox range of LED lighting solutions for India as well as the global audience. The USP of the “Pharox” range of products is that they are direct replacements of conventional lighting solutions, at market acceptable prices, without compromising on the quality of light. The focus is especially on industries such as Retail, IT, Hospitality & Healthcare.
In a stall spread across a 36 sqm, NTL Lemnis showcased a diverse range of residential, commercial and industrial usage LED Lighting Solutions. In addition, NTL Lemnis displayed products for solar and street lighting segments as well.
An extensive range of Pharox professional lighting solutions were showcased in the exhibition. The entire range is being developed for Indian Institutional market and has a product for every need and requirement like LED Ceiling Lights, LED Down Lights, LED Spot lights, LED Tube Lights, Flexible LED Strip and LED Track lights.
In addition, NTL Lemnis also showcased the highly energy efficient LED Lamp. This LED lamp has been specially designed for the Indian market, keeping in mind the severe power conditions. The lamp is not only energy efficient & and green, but also aesthetically pleasing.
Targeting the areas which are plagued by long and frequent power cuts as well as areas with no electricity, Solar LED lighting products were also on display. These products are ideal for the areas where there is a need of off-grid lighting solutions. NTL-Lemnis showcased two types of solar products – Pharox Solar Kit, Solar Tube lights.
In outdoor segment NTL Lemnis showcased street lights based on revolutionary Mesopic Technology that has been developed for providing clear visibility on the streets. An LED street light specially developed for Indian power conditions, was also showcased at the show. Flood light for façade lighting was also displayed.
NTL Lemnis products that were showcased at the exhibition will now be available across the country through specially appointed institutional sales persons.
About NTL Lemnis:
Set up in April 2012, NTL Lemnis is a joint venture company between NTL Electronics India and Lemnis Lighting, the Netherlands. The company has been setup to design, manufacture and sell energy efficient LED lighting solutions for India as well as the global audience.
NTL Lemnis will exploit the global design, production and distribution strengths of both the parent companies to deliver innovative solutions for Home & Commercial lighting globally. NTL Lemnis will primarily focus on the geographical markets of Europe, Africa and India with company offices in Barneveld, Netherlands and Noida, India. Both companies have been working closely together for several years already. Together the two companies have made bulk sales of LED bulbs by supplying over 3.05 Million LED bulbs for the period July 2011 to June 2012.
The Joint venture will produce a complete range of energy efficient LED lighting products under the umbrella of the acclaimed Lemnis brand, Pharox, globally. The company’s USP will be its ability to develop and manufacture products, which are direct replacements of traditional lighting solutions, at market acceptable prices, without compromising on the quality of light. The JV is especially focused on industries such as Retail, IT, Hospitality & Healthcare.
NTL Electronics India Limited:
NTL began its operations in the year 1993 and started its lighting journey in the year 2002. In less than 10 years of this journey, NTL has become the largest electronic manufacturing company in the lighting industry in India. Today, by all estimates, NTL is probably one of the largest manufacturers of lighting electronics in the world outside China.
NTL has grown at an impressive CAGR of 52% in the last 5 years and has become a Rs. 557 Cr (Over US$ 110 million) company in the year 2011-12. In 2010, a Private Equity firm, CX Partners, picked up a 20% stake in the company.
The lighting journey for NTL in 2002 began with manufacturing CFL ballasts. Over the years NTL has grown significantly in design capabilities. NTL has played a pivotal role in making high end electronic ballasts especially suited to the Indian lighting conditions. The first LED lamp in India was developed and manufactured by NTL. NTL has been a frontrunner in converting CFL lamps to HPF (High Power Factor) as well as redesigning them to make them more cost efficient.
At NTL, manufacturing capability has also grown significantly, keeping pace with the growth in development process. Today NTL has 10 state-of-the-
NTL works with who’s who of the lighting industry in India and the list of customers include Crompton Greaves, Philips, Osram, Havells, GE Lighting, Halonix, Wipro, Bajaj, Samsung, Surya Roshni, Sylvania, Orient, and Eveready. Both the manufacturing and development activities for clients is undertaken at NTL.
NTL’s biggest strengths are its development and manufacturing capabilities. As a result time to market for new products is not very large. This capability allows NTL to give a large range of products to its customers. Today, the product portfolio of NTL comprises of electronic control gears, ballasts, luminaires, retrofit CFLs, LED drivers and LED lamps.
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