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Is it time for your marketing to include a mobile app?
During the month of November 2012, Flurry reached a major milestone, measuring more than a trillion unique events completed inside of mobile apps by consumers. The magnitude of this number, and what it means to an industry barely over four years old,
It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms. Mobile software developer Flurry reported more than a trillion unique app events in November – a number simply unheard of even two years ago.
Consumers spend more time with mobile apps than they do watching television. Flurry reports that mobile apps are quickly closing in on Web browsing, which has stayed stable over the past year at an average of 168 minutes per day per consumer, while mobile applications rose from 94 to 127 minutes. Television watching has stayed steady at between 70 to 72 minutes per day for the past three years.
It makes sense, really. There are 6 billion mobile subscribers worldwide, according to mobiTHINKING. Smart phones and tablets have made it possible to be connected at all times and mobile apps mean bypassing laptops and desktops completely to get needed information. The novelty of mobile apps has worn off; they are now an integral, normal part of everyday life.
So what does all this mean, really? People are increasingly trading in the convenience of Web browsing for the heightened level of convenience that mobile apps provide. For entrepreneurs and small business owners, this represents a shift that could prove devastating to marketing tactics in the coming years. It seems that just as small businesses have begun to master the art of social media efforts, like professional Facebook pages and Twitter accounts, the best way to reach customers is changing again.
Does your business need a mobile app? If you are automatically shaking your head no, then you might want to think again. Sure, mobile app development is not as inexpensive as signing up for a Facebook page, but what revenue are you missing out on by not providing this service to your customer base?