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Marketing is Violence: Academic journalist hits out at marketing
Forget violent content, shock and fear appeals; new research by writer Marianna Cage argues that marketing itself is violence.
"A real tour-de-force. It needed to be said." Dr Arianna Bove, Lecturer in Politics and Ethics, Queen Mary, University of London.
"A complete showstopper!"
"Marianna Cage has rewritten the script(ure) mom!" Amit, CASS, Singapore.
Marketing is violence explores the nature of marketing as an exercise of privatised social power and its effects on our minds and our bodies. It is presented in clear, accessible intelligent prose but also includes a number of case studies and discussion points that act as a study/ teaching guide as well as an extensive bibliography. A must for everyone from the grand strategist to the curious consumer.
Available as an ebook for free on 19/121/2012 at: