Texas Roadhouse Increases Engagement and Performance Across Major Facebook KPIs via MomentFeed

Dec. 11, 2012 - PRLog -- SANTA MONICA, Calif. – MomentFeed, the first social marketing platform built for mobile, today published the findings of a case study showing how Texas Roadhouse increased social-mobile customer engagement substantially across its 390+ U.S. locations over a three-month period. Using the MomentFeed platform, the restaurant chain experienced a boost in performance across all major Facebook KPIs for their local restaurant pages, including an increase in unique organic impressions of 145 percent.

During the three month period, Texas Roadhouse generated 21 million Facebook impressions by sharing content to its local restaurant pages, using the MomentFeed platform to curate the best customer-generated photos from Instagram and Foursquare and sharing them easily to the corresponding Facebook pages as posts. The case study revealed that content on the local Facebook pages generates a 71 percent higher rate of engagement than content on the Facebook brand page. Texas Roadhouse also used the social CRM tools in MomentFeed to efficiently “like” customer photos and respond directly to customers, thereby encouraging additional engagement.

“The MomentFeed platform has been beneficial to our digital marketing efforts,” said Dave Dodson, Director of Communications at Texas Roadhouse. “With MomentFeed, we’re able to efficiently reach out to and engage with our loyal guests in a relevant way.”

First, Texas Roadhouse worked with MomentFeed to resolve all venue inaccuracies on Facebook and Foursquare. This is a challenge for all brick-and-mortar brands. Inaccurate geocodes limit engagement as customers struggle to find the local Facebook page or Foursquare venue. As a result, customers often create duplicates, which leads to a number of lost engagements. MomentFeed’s proprietary PinSync process corrects inaccuracies and merges duplicates. This is the first step towards increasing customer engagement at the local level.

“By using MomentFeed, Texas Roadhouse was able to produce exponential results with incremental resources,” said MomentFeed founder and CEO Rob Reed. “Texas Roadhouse is now managing a social presence for their locations exclusively from the corporate level. Yet the content they’re posting is both authentic and locally relevant. This is because MomentFeed brings Facebook, Foursquare, Instagram, and Twitter together as an integrated ecosystem, where the whole is truly greater than the sum of its parts.”

The MomentFeed platform enables multi-location brands to scale social marketing management however they would like. It can be managed from the corporate, regional, or local level and any combination. At the very least, it is critical for brands to optimize their local assets (pages and venues) for search, engagement, and discovery across Facebook, Foursquare, Instagram, and Twitter.

The full case study is available at http://momentfeed.com/case-studies/.

About MomentFeed
MomentFeed is the first social marketing platform built for mobile, connecting brands and consumers at the point of sale. The MomentFeed SaaS platform unifies Facebook, Foursquare, Twitter, and Instagram into a holistic approach for social-mobile marketing, providing venue management, publishing and CRM tools, centralized campaign management, and real-time analytics. MomentFeed is the first company to offer venue optimization through its proprietary PinSync™ service for multi-location brands. The MomentFeed platform is available globally, and the company is headquartered in Santa Monica, Calif. For more information, visit www.momentfeed.com.

About Texas Roadhouse
Based in Louisville, Kentucky, Texas Roadhouse opened its doors in 1993. In just 19 years, Texas Roadhouse has grown to more than 385 locations in 47 states. The company is famous for hand-cut steaks, made-from-scratch sides, fresh-baked bread, and its lively atmosphere.  In 2012 Texas Roadhouse was named Top Steakhouse in the Nation’s Restaurant News’ Consumer Picks survey, in 2007 and 2008 Forbes magazine ranked the company as one of the 200 Best Small Companies and in 2009 the company was ranked “Best Value” by readers of Consumer Reports magazine. For more information, visit www.texasroadhouse.com.