MomentFeed Publishes Instagram Report for 65 U.S. Restaurant Brands

SANTA MONICA, Calif. - Aug. 28, 2013 - PRLog -- SANTA MONICA, Calif. - MomentFeed, the first location-based marketing platform for the enterprise, today published a new report capturing customer engagement on Instagram across the locations of 65 U.S. restaurant brands throughout the second quarter of 2013. The report (http://momentfeed.com/wp-content/uploads/2013/08/momentfeed-restaurant-instagram-report-2013-q2.pdf) looks at the amount of photos taken by customers and place-tagged explicitly to a specific brand location.

Brands are ranked in three categories: (1) total number of place-tagged Instagram photos across all locations for each brand, (2) average number of place-tagged Instagram photos per location for each brand, and (3) place-tagged Instagram photos as a percentage of check-ins on Facebook and Foursquare for each brand.

Margaritaville emerged as the clear winner in the category of average photos per location. The company has been using the MomentFeed solution since the first quarter of 2013 to engage with customers at the local level through multiple social platforms, including Facebook, Foursquare, Instagram, and Twitter.

“We are very fortunate our restaurant customers are engaged with our brand,” said Kyle Collins, Director of Marketing at Margaritaville Hospitality Group. “Working with the MomentFeed solution has shown us how much we gain by acknowledging our customers’ passion for Margaritaville, and we continue to use these tools to increase engagement and grow the number of fans we have across our social channels.”

Total number of place-tagged Instagram photos across all locations winners
1. Starbucks: 109,054 photos
2. The Cheesecake Factory: 27,880 photos
3. Applebee’s: 19,197 photos

Average number of place-tagged Instagram photos per location winners
1. Margaritaville: 249.73 photos
2. Hard Rock Café: 182.36 photos
3. Dave & Buster’s: 159.77 photos

Place-tagged Instagram photos as a percentage of check-ins winners
1. Eddie V’s: 30.08 percent
2. In-N-Out Burger: 27.42 percent
3. BJs Restaurant & Brewhouse: 20.12 percent

About MomentFeed
MomentFeed is a location-based marketing platform that enables brands to engage with customers across their locations and drive business results through an integrated solution for managing Facebook, Foursquare, Google, Instagram, and Twitter at the local level on a global scale. Customers see immediate and dramatic improvements in the social metrics that increase revenue and reduce customer acquisition costs. The company is headquartered in Santa Monica, Calif. For more information, visit www.momentfeed.com.

Media Contact
Joergen Aaboe
Director of Marketing, MomentFeed
310-853-2840
joergen@momentfeed.com