Hager increases market presence in India

Hager Electro Pvt. Ltd., a 100% owned subsidiary of Hager Electro SAS, France, has unveiled its new business model in India.
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Mumbai - Maharashtra - India

Nov. 27, 2012 - PRLog -- Mumbai: Hager brand is renowned for its aesthetic and reliable electrical and home automation products/solutions for residential, commercial and industrial installations.

Mr Benoit Lecuyer, Managing Director, Hager India said, “The Hager group in its strategic initiative Project 2015 has identified India as one of the strategic countries to invest and grow market share ambitiously. The objective is to double revenues by 2015. Thanks to our new business model, Hager products are now distributed through a network of more than 170 channel partners.

Further he added “Industrial investments has started paying off, with almost 80% of turnover coming from local manufacturing. This also has helped job creation for skills in India in all the departments of the subsidiary. A new distribution centre has also been set up to ensure on time deliveries throughout the country.  We will continue to invest more than 5% of our turnover in new products and we are open to possible technical alliances .”

“Product and market portfolio diversification is key to Hager’s growth in India. The roadmap is charted. Year 2012 saw a slew of new product launches from Hager’s global portfolio and 2013 too would be an eventful year. Product launches planned will facilitate Hager’s entry into new market segments. This in turn will bring further investments.” said Praveen Kumar Nair P, Head – Sales & Marketing.

Hager has launched its KNX protocol based home automation solutions, H3 Moulded Case Circuit Breakers( MCCBs) and photovoltaic system protection.

The company recently acquired Elcom, a German based organisation specialized in Video door phone business. (http://economictimes.indiatimes.com/topic/Elcom%20Door%20...)

Aligned with Hager global initiative E3, (Ethics, Environment, Energy) Hager is working towards launching a social initiative, ESSI, the Electrically Safe and Smart Installations, to drive safe electrical practice awareness amongst mass.

[ About Hager ]

Established in 1955, The Hager Group, registered as a European Society SE (Societas Europaea), is a significant player in the domain of electrical distribution and automation products/ solutions for residential, commercial & industrial buildings

Hager Group, an independent family owned business, with a turnover of 1.55 billion € in 2011, has 20 production plants worldwide. The group has its presence in 84 countries, supported by more than 20000 wholesalers/ retailers.

Hager is an innovation driven organisation. Working in close relation to customers to fulfil market/ customer needs, the group has filed 1240 patents, with the support of 660 R&D engineers. Hager is synonymous for its differentiated products/ solutions, with high level of functional reliability.

Hager in India

India is identified as a strategic country by the group, with objectives to double its sales revenues and build up a strong industrial base, by 2015. Aligned to this, Hager has set up a manufacturing unit in Pune in 2007, and a sales/ marketing team to fuel sales growth. Active sales and promotional activities, levering the best available platforms are being conducted to communicate Hager value propositions.

Hager's product/ solution offerings in India include the LV final distribution products like MCCBs ,MCBs, RCDs, Distribution boards, control devices for lighting management and Home automation.

[Media contact from Hager]

Praveen Kumar Nair P

Head of Sales & Marketing


Hager Electro Pvt.Ltd


Source:Hager Electro
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