Norbreeze Group Sets to Redefine Accessible Luxury In Southeast Asia’s Watch Retail Market

Norbreeze Group is proud to announce the addition of Danish brand BERING to its portfolio of successful international brands in Southeast Asia.
By: Norbreeze Group
Nov. 26, 2012 - PRLog -- [Singapore, November 2012] Norbreeze Group is proud to announce the addition of Danish brand BERING to its portfolio of successful international brands in Southeast Asia.

BERING is the new generation of Danish designed watches that speaks volumes through clean, clear edges and minimalistic yet incredibly functional product characteristics, crafted from highest quality materials.

BERING is inspired by Arctic beauty. One of the founders, Rene Kaerskov wanted to capture the moment of his landing at the North Pole that was marked by the beauty of the eternal ice and the infinite flat expanse of the Arctic landscape. The idea was to create a timepiece using ceramic - pure white and pleasant to the touch, reminiscent of the cool, simple beauty of the flawless white of the ice.

With two other partners, BERING was born. The brand name pays homage to Danish explorer Vitus Bering, who set sail for uncharted areas in the Arctic exactly 280 years before Rene, and was the first European to discover what is now named Alaska.  

Distributed by Norbreeze Group, Anders Peter Juel Sauerberg, Managing Director, says, “With several quality international brands under our belt, we are very pleased to have BERING on board.”

He adds, “BERING brings to Southeast Asia a new era of accessible luxury. Made with the highest quality materials such as sapphire glass, HighTech Ceramic and titanium, BERING raises the bar in terms of quality and value for timepieces. Such quality timepieces were once only available to the affluent. Priced from SGD149, BERING is affordable to anyone who is looking for high quality, luxury timepieces.”

Not just a quality brand, BERING also brings to Asia a new generation of Danish design that is slim, sleek and minimalistic.

Launched in October 2012, Norbreeze sold over 400 watches in just three weeks in five proprietary stores  in Singapore.

Through BERING, Norbreeze is committed to continuously providing accessible luxury with exceptionally high quality products. For updates and more information, please visit the Norbreeze website or visit the Facebook page .

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About Norbreeze Group

Founded in 2003 and headquartered in Singapore, Norbreeze Group is co-owned and operated by Danish duo Anders Peter Juel Sauerberg and Anne Trads Hansen. Instilled with a deep passion for Danish design, the couple established the company with a focus to distribute, market, and build international lifestyle brands that share a timeless design philosophy with a consistent pursuit of functionalism and quality. The Group has successfully built international brands across key Asia cities in its 9 years of operation and has more than 40 direct and indirect operated stores. The Group distributes to more than 300 stores throughout South East Asia.

Corporate Release issued on behalf of BERING by Lee Ling, Media Relations Executive, Brand Inc ( For more information, email her at or call her at: +65 6223 1866.
Source:Norbreeze Group
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Tags:Bering, Watches, Norbreeze, Singapore, Retail
Industry:Business, Consumer
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