Online Apparel Retailer Sensual Surprises Announces New Website Design

Nov. 26, 2012 - PRLog -- Sensual Surprises Apparel has completely redesigned it's website to accommodate for growth and technology changes. The old website template was out of date and not all of the functionality worked.

"After 10 years, the site needed more than a facelift. The site was cumbersome, difficult to navigate, and simply out of date." said Laura Almasan, President of Sensual Surprises Apparel.

For these reasons, Israel Smith, of H.E. Smith, LLC, Consultant decided to switch to an Open Cart Platform. "It's important to have open source software that allows the retailer to customize their website," said Israel Smith of www.hesmithllc.com.

The new website will allow up to 20,000 products without affecting performance and has the following features: a wish list that can be emailed, up to date manufacturer catalogs, an improved menu that makes the site easier to navigate, a quick look option to easily view the details of an item, coupon codes, product videos, Google translate for international customers and a guest checkout for faster service. Furthermore, some of the manufacturers that had poor quality merchandise that was made in China were not added back to the new site.

Updating inventory was a burden with the old site and it needed constant attention. "With the addition of data feeds, inventory can be updated on a daily basis, and within a few minutes." said Garrett Rosborough of Computer and Tech Solutions.

Although giving to charity is not exactly considered a website feature, the charities that the company donates to are listed on the "About Us" page. The company currently makes monthly donations to the ASPCA and in the coming year, the company has plans to give to more charities.

The website redesign has customers in mind with the addition of more products, easier navigation and every customer that sends the company an email at support@sensualsurprises.com with feedback regarding the site design will receive a coupon code good for 5% off their next order.