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Professional and Service Business Lead Generation Results Can Be Improved With The Use Of "Widgets"
Professional and service based businesses can significantly improve their marketing effectiveness through the proper use of a value giveaway, or “widget,” says best-selling author and entrepreneur coach, Stephen Whittier.
Most business and professional practice owners view their website as a brochure for their service or product offerings, but adding a widget to the site has been proven to convert more prospects into clients and customers. Common widgets can include free reports, white papers, CDs and DVDs, and books.
When used correctly with proper lead capture strategies, widgets can also set a business apart from competitors and create greater value in the eyes of prospective clients, patients, or customers.
“When you know how to use widgets in your business you can really raise your value proposition and set yourself apart from the herd. By giving away relevant information of real value to your prospects in exchange for their permission to communicate with them via email, phone, or direct mail, you also have the opportunity to build a great deal of trust and rapport.”
Widgets should always be created with the needs of the client/customer/
“No one likes to be spammed, but now having given your prospect some great information, you can ask to communicate with them and give them more useful tips and advice. This allows you to build a much greater level of perceived value and exclusivity, making it much more likely that prospect will do business with you now or in the future.”
Stephen encourages business owners who want to being increasing their marketing ROI and conversion of prospects to satisfied clientele to create a widget and offer it on their website.
The free audio training can be viewed at http://stephenwhittier.com/
Stephen Whittier is a multiple business owner and entrepreneur who specializes in internet marketing and direct marketing techniques. He has used these marketing strategies successfully to build his own businesses and to help other entrepreneurs achieve greater success in their businesses.