The difference between “taking pictures” and professional photography

Saving money is the magic word. Most companies are forced to do just that. What is closer than saving money on promotional photography? Everybody can “take pictures” with fully automatic digital cameras nowadays – right?
Pierre A. Kandorfer, Ph.D. offers new promotional solutions to old problems
Pierre A. Kandorfer, Ph.D. offers new promotional solutions to old problems
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California City - California - US


Nov. 16, 2012 - PRLog -- Technically speaking, yes. However, the aesthetical, emotional and promotional quality of a photo is hidden in the creative process – and here a world of difference between amateurish “taking pictures” and professional photography becomes obvious.

Just take a look at some websites or brochures. You will discover breathtaking pictures and tons of “crap”. The problem is that many business people just don’t see the difference - and just want to “save money” by letting interns shoot their most important company visuals.

This kind of corporate ignorance might cost them thousand times more in lost business than they are saving on creative photography. Due to lack of their sense for visual esthetics, they don’t know what they don’t know…

Do you ever wonder why some major companies spend ten thousands qnuqu of dollars for one single promotional photo for their advertising, PR or marketing?  

They don’t do it because they are “stupid” or just “burn” through their budget. They do it because it works. “A pictures is more worth than thousand words”, an old saying suggests. In short: Good PR, advertising and marketing are not an “expense” - but investment. The ages old saying comes to life: You have to spend – at least - some money to make some money. No ad – no biz!

However, many small and midsize businesses overlook this in a surprisingly unsophisticated way. Real estate agents for example admit that their customers gladly lower their sales price at five thousand dollars instead of spending just five hundred dollars for professional photos that really sell.

SkyPress Media offers a free promotional evaluation for small and midsize businesses interested in a new promotional approach. For many years, SkyPress also offers professional HD video production services for all kind of distribution such as TV, industrial video, presentations, YouTube and more. Short commercially produced HD videos for YouTube start at only $1,750. Additional information is available at
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