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|  Microsoft Confirms To Replace Windows Live Messenger with Skype Next YearRumored that Microsoft will replace Windows Live Messenger with Skype, Skype CEO Tony Bates confirmed in Skype's official blog: in addition to the Chinese mainland, all the other countries will be disabled in use of MSN in the first quarter of 2013.
By: NewFrog MSN's plight in China While Microsoft officials confirm that MSN will continue to operate in mainland China, but MSN is not optimistic about the prospects in China, in the Chinese market, MSN's current market share is less than 5%. In China, IM (instant messaging) has intense competition in the market, but in product development, operations, promotion, MSN is far behind Tencent, whether its functionality of the application, or their level of service, all has gap with Tencent QQ, bad user experience, the fragile security mechanisms, spam flooding, so that more and more users have to leave MSN and turn to other IM softwares. There are many problems for MSN, for example, too many advertisements in the interface, the interface is not very beautiful, less functional, the lack of video calls, poor security of sending screenshot function, group function, accounts are easily stolen and sent spam and fraud information and services, MSN does not provide telephone customer service, user problems are often overwhelmed. In the the rapid outbreak mobile terminal, MSN would also be laggards and losers. With the popularity of smart phones, tablet PCs, smart terminal, text, voice and video communication growing demand becomes much greater. In the USA, supporting a friend with free short message, the Kik Messenger has been only launched for two months and had gained over 300 million users' fame and everyone's attention and inspire. Tencent discovered this market, and quickly launched a free SMS application such as micro-channel, and in a short time became the leader of the domestic class Kik application. While the rapid development of Tencent, MSN barely do any improvements and updates, MSN continues to lose an opportunity to end a mobile terminal from the computer, MSN are fully out of touch with the day and age, if MSN still maintains positioning and operational model in China, there will still be little chance in the future. In such predicament, its has something with Microsoft's own mechanisms. MSN's poor management and communication between China and the Microsoft headquarters, leading unable to respond quickly to market changes; MSN China's R & D investment and planning and design have a problem, they did not have a good product positioning and had very bad experience to lead astray, and ultimately its localization route failure is also foreseeable. Microsoft's acquisition of Skype In May last year, Microsoft announced a $8.5 billion get an acquisition of Skype. Monthly number of people use this internet call service increased by 26% to a total of nearly 250 million. In fact, since the Microsoft's acquisition of Skype, rumors that MSN will be incorporated into the Skype has come into being already. Skype is a network instant voice communication tools, in addition to its video chat with IM it has more than voice conferencing, multiplayer chat, transfer files, and text chat features, you can also free with other users, high-definition, voice dialogue and make domestic and international calls, and can confirm call forwarding, send text messages and other functions. The internal Microsoft has done related investigation and found, MSN and Skype coincidence degree has more than 80%, which increasingly highlights the the MSN value space is not large. Therefore, Microsoft is also not necessary to let the two IMs coexist in the long-term, MSN and Skype's integration is imperative. Prospects for the future If MSN wants to continue to develop in China in the future, it should effectively solve the following problems: to increase R & D investment, a radical improvement in the user experience, to enhance the localization of R & D to match the habits of Chinese users, the development of mobile terminal version to achieve the exchange of text, voice, and video on the phone, in general, these tasks are arduous and large, but we are wishing a better future of MSN in China. Original posted: http://www.newfrog.com/ End
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