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Greenloons Targets Boomers for Bucket-List Adventures Showcasing Sustainability Along with Cultures
The term “Boomers” identifies those born between 1946 and 1964. They’re now nearing age 50 or climbing into their 60's and they’re looking for out-of-the-box travel that might include trekking with llamas, camels or Sherpas.
“They've been to Europe and other mainstream destinations when it comes to being savvy travelers,” said Irene Lane, founder. “Now they’re eyeing trips of a lifetime, often traveling in unusual ways but always authentically. And they want to take these trips while they’re still in decent physical shape. Their bucket lists now include such iconic destinations as Machu Picchu, Denali, the Serengeti and the Amazon, among others.”
The term “Boomers” identifies those born between 1946 and 1964. They’re now nearing age 50 or climbing into their 60's and they’re looking for out-of-the-box travel that might include trekking with llamas, camels or Sherpas. Often they’re seeking experiences they can share with grandchildren or friends. According to Lane’s research, 25 percent of this demographic represent a $300 billion market segment overall, in which ecotourism is the single fastest-growth area.
The International Ecotourism Society (http://www.ecotourism.org/
“While Greenloons trips are never about roughing it, some of our eco-adventures are more strenuous and might not fit the ‘luxury’ label,” said Lane. “When someone is 50 and up he/she doesn’t necessarily want to forsake the pleasures of life while indulging in adventure. The lodges and small ships our guests experience always represent exceptional service and comfort – and the peace of mind that comes when sustainability is top of mind.”
Greenloons is a premier online resource dedicated to inspiring people to think different, be different and travel different – in ways that help to ensure a more sustainable planet. An advocate of social empowerment, financial viability and environmental preservation, Greenloons connects mindful travelers with unique, meaningful and eco-certified travel experiences all over the world.
For more information on the certified eco-adventures offered by Greenloons, Call: 703.752.6270;
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