KISS Future provides proposition workshop for SEEE (Social Enterprise East of England)

Redefining SEEE's direction for the future with a define, focus and position workshop with KISS Future.
 
 
Sarah Reakes, Strategy Planner, KISS Future
Sarah Reakes, Strategy Planner, KISS Future
 
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KISS Future

Industrys:
Marketing
Non-profit

Location:
Royston - Hertfordshire - UK

Nov. 6, 2012 - PRLog -- Social Enterprise East of England (SEEE), the membership organisation for social enterprises in the East of England which provides members with opportunities for inter-trading, joint contract bids, and access to peer support has completed a define, focus, position workshop with KISS Future.

The workshop was prompted in response to recent governmental changes which have seen funding withdrawn from the organisation resulting in a need to redefine SEEE (http://www.seee.co.uk/)’s direction for the future. The focus of the three hour workshop was to work collaboratively to help the SEEE board articulate exactly what their offer is, and to whom.

Ben Higham, Chair at Social Enterprise East of Englnd (SEEE), said: “Reviewing an organisation's aims and value proposition is never an easy process, there are inevitably diverse perspectives to be reconciled. The people from KISS were very professional, providing a supportive but challenging context for our discussions, resulting in a strong consensus across the board, and a clearly defined sense of direction and renewed purpose for the company.”

KISS Future (http://www.kissfuture.co.uk/) helps companies define, focus and position their brands to drive business growth. Competitive advantage, increased customer loyalty and higher margins are just some of the key benefits that KISS Future can bring to companies.  

Over a period of three hours KISS Future facilitated the board to:

o   Define the organisation’s current environment – SEEE’s offering and competitive landscape

o   Focus on where SEEE want to be – target audience and proposition

o   How to position the brand – tone of voice, personality and essence

Sarah Reakes (http://www.kisscom.co.uk/people/sarah-reakes/), Strategy Planner at KISS Communications (http://www.kisscom.co.uk/) explained, “Working with the board of SEEE as part of our ongoing CSR strategy has been a real pleasure. SEEE now has the ammunition they need to re-launch the organisation to a clearly defined audience with a meaningful and clearly differentiated proposition.”

Sarah concluded, “It is easy to overcomplicate the process when in fact a strategy can be developed in three simple steps: define, focus, position. It’s a bit like map reading – step one; work out where you are now, step two; establish where you want to get to and step three; decide how you are going to travel.”

If you are interested in finding a unique and inspiring vision for your business then call Sarah Reakes, Strategy Planner, KISS Future on 01223 911123 for an informal, no obligation chat or alternatively email sarah@kisscom.co.uk.

-ends-

Editor’s Notes

About See www.seee.co.uk

SEEE is the membership organisation for those who run a social enterprise, or support social enterprises in Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk. As well as information on, and analysis of, the current social business environment members enjoy opportunities for inter-trading, joint contract bids, access to peer support and affordable training, all tailored to the specific needs of enterprises trading for a social purpose.

About KISS Future www.kissfuture.co.uk

KISS Future (http://www.kisspr.co.uk/) helps companies define, focus and position aspiring brands to drive business growth through a simple, affordable and structured service.  It demystifies and simplifies the brand strategy process and guarantees to deliver an inspiring and clearly defined vision for your brand.  

About KISS Communications www.kisscom.co.uk

KISS Communications is the integrated agency built on the philosophy of keeping things simple. Our experienced team energise brands that aspire to be number one in their category, gain distribution and increase sales around the world.

We provide strategy, advertising, design, branding, digital, exhibition and public relations services. The KISS guiding principles are to have a lack of unnecessary complexity in everything we do whilst delivering maximum effect with minimum means.

The agency has won an impressive number of blue chip clients, including Anglian Water, Bokomo Foods UK, PlastiKote, Booking.com, Johnson Matthey, Bosch, SISK and Maersk, and successful SMEs including One Nucleus, Balancing Blooms, Horizon Discovery, IMRG,  Real-Status, Intergence, and Cambridge Past, Present & Future.

KISS CSR & Social Enterprise

KISS takes its Corporate Social Responsibility very seriously and is committed to helping the third way sector fulfill its potential. We are doing this through helping companies and support groups define their place in the world and achieve sustainable growth to the benefit of the wider community.  

Join our Art of Simplicity Campaign on Pinterest (http://pinterest.com/artofsimplicity/) and Twitter (http://twitter.com/#!/kisssimplicity).

For further information, please contact:

Natalie Job / Laura Brown

T: 01223 911 123 or 0208 12345 75

natalie_job@kisscom.co.uk / laura@kisscom.co.uk

www.kisscom.co.uk

www.kisspr.co.uk

http://twitter.com/KISStalk
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