2012 Cider Market Research Report On USA - RnR Market Research

Oct. 30, 2012 - PRLog -- Cider continued to grow strongly in the USA, with volumes up by over 25% in 2011.

Cider seems to be following a similar development pattern to the craft beer sector. As with craft beer, the sector is driven by enthusiasts, and a sense of rediscovery. Innovation is very important and many producers are now producing seasonal and limited edition products and marketing 'variety' packs containing a number of  brand variants. Many producers are actively promoting consumer knowledge of cider, and in particular of apple varieties.

Cider appeals to both men and women within a relatively young demographic. Typically sweeter than beer, cider appeals to drinkers who are entering the alcohol market. Fruit flavoured ciders, are becoming increasingly popular, as are pear based ciders. The market is becoming more premium in character, with premium ciders, which account for a quarter of the market, growing at more than double the rate of mainstream cider.

Pear cider and flavoured ciders are growing at a faster rate than apple cider and this success is expected to continue. The American palate tends to favour sweeter tastes and many drinkers find English style ciders too dry. This is especially true on the West Coast, East Coast drinkers being more attuned to dryer styles.

There is a distinct trend towards seasonal and limited edition ciders, mirroring a similar phenomenon in the craft beer market.

Cider seems to be following a similar development pattern to the craft beer sector. As with craft beer, the sector is driven by enthusiasts, and a sense of rediscovery. Innovation is very important and many producers are now producing seasonal and limited edition products and marketing 'variety' packs containing a number of brand variants. Many producers are actively promoting consumer knowledge of cider, and in particular of apple varieties.

Key benefits

• Provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type.

• Analyse the performance of both domestic and imported brands in 2011.

• Provides an analysis of the industry structure, reports on company volumes and selected company profiles.

• Understand distribution channel data (on- vs. off-premise) alongside the latest trends in key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable and multi-serve vs. single serve. Market valuation data and selected pricing data are also included.

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