Soul Mates Meet on Twitter from Across the World and Create Bestselling Book Series

Oct. 24, 2012 - PRLog -- The company name ‘Älska’ (pronounced ‘elsh-ka’) is the Swedish verb meaning ‘to love’, which is the core value of the fledgling enterprise.  In just over 18 months the business has launched over 30,000 copies of their Adventures In Manifesting books into global circulation spanning 15 countries.

The book series features a collection of inspirational stories from some of the world’s most influential teachers in the field of personal development such a Dr. Joe Vitale, Bob Doyle, Dr. John Demartini (from The Secret) and New York Times Bestselling authors, Janet Attwood and Marianne Williamson.

The global demand for the series has proven that paperbacks are still alive and kicking and people love reading real stories of inspiration.

“The secret is our unique business model and creative approach that’s shifting the publishing paradigm.” Says director and co-founder, Sarah Prout. “We’ve cracked the code to empowering our team of authors to promote via word of mouth marketing, which seems to be the most effective for the growth of our brand.”

Sarah and Sean and have utilized their combined 70,000+ social media followers to leverage sales online. Their ultimate goal is to strive to look beyond the current state of the book market to harness the power of new media publishing.

“Our focus is to empower and inspire as many people as possible. Whether it’s as a book in your hands or flipping digital pages on an iPad, the goal is the same, to inspire people to see their own potential.” Says Älska co-founder Sean Patrick Simpson.

The couple’s well-documented love story has been followed by thousands of people on social media platforms that have supported their blossoming romance and business success story.