Trace One Appoints New Senior VP of Northern Europe

Oct. 18, 2012 - PRLog -- Trace One, the Global leader in e-collaborative platforms for the development of private label products, today announced that Nick Martin has joined the company as its new Senior Vice President of Northern Europe. With more than 25 years’ experience in the IT sector, Nick will be responsible for driving Trace One’s continued growth within retailers and manufacturers.  

“I am really excited to be part of the Trace One team.  As an early adopter of SaaS, Trace One recognised the value that technology could bring to enabling collaboration between retailers, manufacturers, and their suppliers in turn. Its platform is unrivalled in this regard and allows it to bring to market pioneering portals and online communities,” commented Nick Martin.  “My role with Trace One gives me the opportunity to work with and add value to the entire value chain, helping it operate more effectively and cohesively in order to innovate, differentiate and ultimately increase margins on product development.”

Previously, Nick spent over 20 years working for IBM in a variety of executive roles. He spent over 3 years as Director of IBM’s retail division, responsible for the P&L and go-to market strategy of IBM’s Retail Store Solutions brand. He left IBM to pursue senior roles at VC backed start-ups, including Verisae and, most recently, cloud-based energy management specialist Hara Software, where he was Managing Director of EMEA.

“Nick has great experience in growing sales, marketing and service operations in Europe and I am delighted that he is joining the Trace One team,” commented Jérôme Malavoy, founder and CEO of Trace One.  “Trace One’s solution can help retailers and manufacturers work together more efficiently, as well as innovate on product development, in a way that was previously not possible. With Nick on board I feel we are ready to really capitalise on this differentiator and ensure that we expand even further into the Northern Europe region.”  

About Trace One
Trace One is a global leader in collaborative solutions for the private label and branded goods industry. Our mission is to drive food and non-food product innovation, support brand protection, and accelerate time-to-market for retailers, manufacturers and food service companies.

We are committed to enabling collaborative processes between retailers and manufacturers thereby optimizing the sourcing, tendering, launching and development of consumer goods, while controlling product information and ensuring product and food safety. This not only supports the protection of brands, but also maximizes profitability and competitiveness throughout the product lifecycle management process.

The solutions provided by Trace One are used by over 30 leading retailers worldwide, including 12 of the top 25, as well as 12,500 manufacturers in over 110 countries.

Trace One has a global presence in 13 countries (Australia, Belgium, Brazil, China, France, Germany, Ireland, Japan, Spain, South Africa, Sweden, UK and USA).