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V12 Group Unveils Launchpad Marketing Automation Technology Platform at DMA2012 in Las Vegas
V12 Group’s SaaS-based, cloud-hosted platform Launchpad provides self-serve access to a suite of proprietary multichannel marketing tools and prospecting data.
In today's increasingly customer-centric marketing environment, LaunchpadTM offers marketers an innovative new platform for efficient, effective customer acquisition and retention efforts. SaaS-based and cloud-hosted, this proprietary technology portal provides self-serve access to a suite of high-powered tools for creating, deploying and evaluating sophisticated cross-channel campaigns, using email, digital ad display, mobile, social and postal as well as leveraging the 3.4 billion+ records of the V12 Group data warehouse.
According to V12 Group CEO Paul Chachko, LaunchpadTM represents a quantum leap forward in marketing automation technology and customer acquisition. “Companies can now execute a truly integrated campaign across multiple channels — email, postal, social, online, mobile — from a single platform, gaining a 360° view of all their customer interactions and data-driven insights to improve the timing and relevance of their messaging,” he explains. “Plus, they can seamlessly use their own CRM files as well as data from the V12 Group warehouse, and easily access detailed reporting on every facet of their campaigns.”
Adds Mr. Chachko, “Platforms like LaunchpadTM are redefining how marketers deliver more timely, relevant communications across traditional and emerging channels, while eliminating the silos, inefficient flow of information and lack of accountability that can quickly sink a campaign’s ROI.”
For more information on V12 Group and its groundbreaking marketing automation tools, visit http://www.v12groupinc.com/
About V12 Group:
From lead generation to acquisition, email marketing to data modeling, V12 Group has taken a leadership position in making big data insights and integrated marketing tools accessible to middle-market and enterprise-level clients across a wide range of industries. Recognized by Inc. Magazine as one of the fastest-growing private companies in America, V12 Group offers marketers the first-ever enterprise marketing automation and data platform built on its highly respected data warehouse, simplifying the process of turning marketing intelligence into measurable revenue.