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Valve Monetizes its Steam Platform in Latin America Through UOL BOACOMPRA
BoaCompra, a publisher and monetizer of gaming in Latin America, and Valve Software announce that they have partnered to monetize the Valve online store in the Brazilian market, enabling gamers to purchase online games using local payment options.
UOL BoaCompra will leverage its market leader status in Brazil and Latin America to promote Steam in conjunction with its umbrella company Folha Group, a huge media conglomerate which, among others owns the largest circulation newspaper group in Brazil.
Commenting on the new partnership with Valve Software, UOL BoaCompra’s Director of International Business Development Julian Migura said, “With the growth of broadband to homes and the demand for PC games increasing, the Brazilian gaming market is expanding rapidly and is expected to continue to grow. While many consumers in Latin America don’t have access to credit cards, BoaCompra can provide a variety of localized payment options. Leveraging BoaCompra's local payment system will enable Steam to better participate in this rapidly growing market.”
According to Mark Richardson who leads Valve’s finance, Steam Payment methods and Steam App Store, “Our customers in Brazil have been asking us for local currency and payment methods. We are very pleased to bring localized payment options provided by UOL BoaCompra.”
About UOL BoaCompra:
Founded in 2004, BoaCompra specializes in publishing and monetizing online games while offering and servicing over 200 games across multiple platforms, aggregating over 1.2 billion gaming-related page views per month and reaching over 70% of all Brazilian internet users. With offices in Maringá, São Paulo, Lisbon and Shanghai, BoaCompra provides means of payment options for users in Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, México, Panama, Peru, Portugal, Spain and Venezuela. BoaCompra has gained partnerships with some of the largest gaming companies including BigPoint, Gameforge, Aeria Games and Alawar. BoaCompra is a UOL company. For more information about UOL BoaCompra, visit http://www.boacompra.com/
For more information on Valve Software, please visit http://www.valvesoftware.com/
Page Updated Last on: Oct 09, 2012