Oct. 8, 2012
-- This week marks the one year anniversary of the passing of former Apple supremo Steve Jobs who was recently called “the da Vinci of our time” by Silicone Valley entrepreneur Vivek Ranadivé, CEO of TIBCO Software. Glasgow Interactive have also been paying tribute to Steve Jobs, with Managing Director Gilles Baudet using this week to educate some of his fellow entrepreneurs on the story of how Jobs co-founded Apple, was then banished from the company only to later return to send Apple far beyond where they could have ever expected to reach.
Glasgow interactive were not surprised to learn that in the 12 months since Steve Jobs passed, Apple has continued to go from strength to strength. Having recently become the most valuable US company of all time, holding a market capitalisation of nearly £400billion, Michael Gartenberg, an analyst who follows Apple for market research firm Gartner said he believes: "Apple had a better 12 months than many firms have in 12 years." Gilles Baudet, MD at Glasgow Interactive believes this sustained growth owes largely to the solid foundations built by Jobs in his time at Apple. Baudet commented: “Any company that wants to be successful long-term should take inspiration from what jobs did at Apple. In an intensely competitive market he made sure Apple products stood out from the competition by creating a brand that people could feel a part of. Apple products have changed the way we live, work and play and Jobs played a huge part in that.”
In a recent interview, Facebook founder Mark Zuckerberg took time to pay tribute to the inspiration he gained from Steve Jobs. Zuckerberg told his interviewer:
“Steve Jobs was just so focused. For him, the user experience was the only thing that mattered. I think that there's a lot that every company can learn from that. "As Direct Sales and Marketing experts, Glasgow Interactive are driven by the desire to create long-lasting, personal relationships with not only their clients but also their customers. In an increasingly tough economic environment, Managing Director Gilles Baudet believes, like Apple, the personal touch is the main factor behind Glasgow Interactive’
s continued growth and success. “We call it the ‘Interactive Touch’ and it’s what makes us stand out from the rest,” Baudet explained. “We use the most up-to-date products and techniques to develop and implement the most traditional of marketing approaches. It’s different, but it’s a lot of fun and our clients are extremely happy with the results we continue to bring them.
Glasgow Interactive is littered with iPhones, iPads and other Apple products, all of which play an important part of life at the company. For MD Gilles Baudet however, the story of how these products came to be is a much more powerful business tool. “Whether you are a budding entrepreneur or an established business owner, the lessons we can all learn from people like Steve jobs will help in all aspects of life. He was driven, focused and always striving to improve.” In a video release by Apple to mark the one year anniversary, Jobs can be heard saying: “It's in Apple's DNA that technology alone is not enough -- it's technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing.”