Earn & Play Teams Up With Startup Accelerator Ark Challenge

Earn and Play is the first mobile app that connects brands with consumers at the store shelf.
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Oct. 7, 2012 - PRLog -- "Earn & Play is dedicated to helping shoppers save money as they shop the grocery aisles, and this partnership with Ark Challenge is a perfect pairing to help launch innovation for our   early-stage business," said Pablo Arellano Jr., Earn & Play’s president. "We're eager to build our product in this accelerator and launch it immediately after the accelerator."
The ARK Challenge is a Global Accelerator Network that provides mentorship, training, seed capital and customer access to a small group of startup companies. The ARK selects up to 15 tech startups from around the world that solve problems in three key clusters, including: retail, transportation and logistics and food processing.
“We picked these specific sectors because the base for them here is very strong”, said Jeannette Bazella, Director of the Ark Challenge.
Each of the companies selected will receive $18,333 to be used during the 14 week boot camp that will run from Aug. 6 until Nov. 9. The boot camp will be held at the Iceberg co-working space in Fayetteville, as well as the Arkansas Research Park. The two companies that execute their product best, and are ready to have a build-out to show prospective investors after the 14 weeks, will be given $150,000 each.
With agreement to being selected for the challenge, the companies will give up a 6% stake in their business that will go to the initial funders of the challenge: Winrock International, Gravity Ventures, Arkansas’ Development Finance Authority and Fund for Arkansas’ future.
The companies will have access to more than 60 mentors from throughout the Northwest Arkansas region, some of which include:
• Collins Hemingway, best known for partnering with Microsoft founder Bill Gates on the #1 best-seller Business @ the Speed of Thought
• Jinhee Kim, founder of Snapette, a mobile app for snap-happy fashionistas and a 500 startups co
• Dan Sanker, CEO of CaseStack, recognized as “One of the Best Places to Work” in the County, #1 in the Deloitte Technology Fast50, #1 as the fastest-growing private company by the Los Angeles Business Journal
• Rick Webb, senior vice president, global business processes, at Walmart
• Greg Lee, former chief administrative officer and president of Tyson Foods International


Pablo Arellano Jr.
Source:Earn and Play
Email:***@eandplay.com Email Verified
Tags:Shopper, Marketing, Advertising, Earn And Play, Techstars
Industry:Advertising, Retail
Location:Cincinnati - Ohio - United States
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