Improving Breast Cancer Awareness through Video

Oct. 9, 2012 - PRLog -- More than 226,870 women in the United States will be diagnosed with invasive breast cancer this year, according to the National Cancer Society.

While October is designated as National Breast Cancer Awareness Month (NBDCAM), Oncology Associates, an independent Omaha oncology group, is dedicated to raising awareness and helping to educate individuals about breast cancer throughout the year. And they are hoping to increase awareness with videos.

“Getting the word out on the importance of screenings and early detection is crucial but we also want to help provide support and useful information to women who are diagnosed with breast cancer," says Dr. Stephen Lemon, M.P.H. of Oncology Associates. “We’re finding that video is an effective way for patients and their families to learn more about cancer.”

Oncology Associates hopes to provide additional information to women recently diagnosed with breast cancer with their newest video “You’ve Been Diagnosed with Breast Cancer, Now What?” , which may be viewed on YouTube at http://www.youtube.com/watch?v=bwhaqXTmk-4



“Cancer diagnosis is one of the most emotional times in a patient’s life, so we want to help do whatever we can to provide some comfort and support,” says Dr. Lemon. “Upon a recent diagnosis, a patient is often in shock and might not be able to initially gather the info or know what to ask," says Dr. Lemon. “Being able to watch the videos at their own pace, at place where they’re more comfortable really helps. And it also provides them with information that they can follow up with us on, with more questions.”

Breast cancer is one of the most common cancers among women in this country and it’s the second leading cause in death in women. The chance of a woman having invasive breast cancer is now about 1 in 8.

According to The National Cancer Institute (NCI) getting a high-quality mammogram and having a clinical breast exam on a regular basis are the most effective ways to detect breast cancer early. It is recommended that women age 40 and older receive annual mammogram screenings to provide early detection of breast cancer.

About Oncology Associates
The oncologists and staff of Oncology Associates provide a full range of cancer care, which includes experts in medical oncology, hematology, genetic risk evaluation, chemotherapy treatment and diagnostic services. In addition, the practice provides access to many types of clinical trials.

Oncology Associates serves the Omaha community, as well as provides cancer outreach centers throughout Nebraska, including Norfolk, Holdrege and Blair. For more information, please visit http://www.oacancer.com.