The Objective of Search Engine Optimisation is Results, Not Rankings

Oct. 1, 2012 - PRLog -- SEO  Magic know from experience that just because a website is ranking at the top of Google, or other major search engines for particular search phrases, that doesn't automatically guarantee online success. While rankings can help they are only one small piece of the puzzle and are often given too much attention which doesn't paint the whole picture of the value of effective search engine optimisation.

Focusing purely on rankings can often be a narrow minded approach that detracts from the real benefits of SEO, delivering targeted traffic to a website in order to achieve a specific goal such as more sales, leads or brand visibility. Results are what website owner’s care about and an unhealthy obsession on rankings can make it hard to see the forest for the trees.

Director of SEO Magic (http://www.seomagic.co.nz/), Cameron Whitaker said, “The problem with rankings is they are not an accurate gauge of quality SEO packages (http://www.seomagic.co.nz/seo-packages/) as they are merely features, not benefits. Someone might be ranking highly but it doesn't always equate to more phone calls or sales. We also have clients whose customer reach has dramatically improved as well as their bottom line and they are still unhappy because their website has dropped from position 2 to 4 for a certain search term. Now you can begin to understand our disdain for a rankings focus."

With the search engines constantly changing the way they choose to display their results and being especially selective about what they show it’s no longer safe to solely rely on search engine traffic to succeed online. Cameron says, “Online marketing used to be all about being found in the search engines. This lead to a saturation of low quality sites and a focus on manipulative techniques used to “game” the search engines in order to rank highly. Due to recent algorithm changes search engine traffic is much harder to come by as outdated strategies no longer work. This is why businesses need to also focus on leveraging other online marketing platforms such as social media and their own blog in order to engage and drive customers to their websites.”

SEO Magic says the objective of search engine optimisation should always be on building a successful online brand that engages your customers and delivers results. They point out that successful brands don’t care about ranking highly in Google but about improving their brand visibility and reaching as many potential customers as possible through all online avenues available to them, not just the search engines.

You can find out more about SEO magic here: http://www.seomagic.co.nz/seo-company-auckland/