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iPortfolio Targets Overseas Market with Spindle Books
Spindle Books, the number one choice for advanced ebooks in Korea, is going global with World Book Inc. as its first global client.
Developed by iPortfolio, Spindle Books keeps the original format of the printed version intact while adding multimedia features and interactive functionalities. The e-book platform recently made the news when World Book - a Scott Fetzer company owned by Berkshire Hathaway - chose Spindle Books as one of its future e-Book platforms.
The platform is designed as a multi-purpose e-Book platform accommodating books of highly demanding categories such as Education, Children, Life, and Travel. Spindle transforms the books into a multi-functional value added digital content that in some cases the e-Book version is priced higher than the print version.
The Spindle Books platform now has its proprietary versions, namely Spindle “Edu”, “Travel”, and “Kids” in addition to supporting standard formats such as ePub2 and ePub3. The “Spindle Books Kids” version provides a web based drag and drop, WYSIWYG authoring tool that can make sophisticated interactive children books in matter of hours. This new tool will be showcased at the Frankfurt Book Fair 2012 this October at the American Collective Stand within the USA Pavilion (Hall 8).
While the electronic textbook market in Korea has yet to come into its own, RHK (formerly Random House Korea) has adopted the Spindle platform for its best selling travel guide series to go digital. ‘100 Ways to Enjoy Seoul’, ‘Your Weekend Excursion Consultant’, and ‘Top 100 Ways to Enjoy Europe’, these books are ranked at the top for over 20 consecutive weeks in the travel section of the Korean Apple App Store. The Spindle Travel version includes the patented ‘GPS based book search’ function, as well as handy travel features such as on site weather forecast, real-time currency calculator, camera, social network sharing, sticky notes, and many more. Finding directions becomes a lot easier when a map pops up as soon as you see an address.
Early summer this year, World Book Inc., a Warren Buffet invested company, has chosen Spindle Books as one of its e-Book platform for educational reference books. The first round of offerings later this year will include popular series books such as ‘Explore the Universe’, ‘Animal Lives’, and ‘Learning Ladders’.
Established under the mission of “Transform Books, Reform Education” iPortfolio holds to the philosophy of applying technology into books to help expand people’s intellectual ability and improve the quality of education.