Investor Watchdog Admits Michael Ubben, Craig Goos, Merra Lee Moffitt to the Paladin Registry for

Sept. 27, 2012 - PRLog -- Sacramento, CA, August 13, 2012, Investor Watchdog announced Michael Ubben, Craig Goos, and Merra Lee Moffitt were awarded a 5 star quality rating and admitted to the Paladin Registry of Financial Professionals.

Investor Watchdog (www.InvestorWatchdog.com) uses a proprietary algorithm to measure the quality of advisor credentials, ethics, and business practices. Professionals must score in the top 10% of Watchdog’s vetting process to be profiled in its Paladin Registry (www.PaladinRegistry.com).

Jack Waymire, Investor Watchdog’s founder said, “The Watchdog team has been providing free information services to investors since 2003. Our role is to gather data from advisors, screen the data using Watchdog analytics, and produce reports that help investors make informed decisions when they select, retain, and replace financial professionals.”

Michael Ubben (Colorado Springs, CO) has worked in the financial services industry for 8 years.  He received a BS from Bob Jones University and a MBA from Colorado Christian University.  Ubben provides planning and investment services to businesses, non-profits, individuals and families.  See Ubben’s online profile at http://www.investorwatchdog.com/financial-advisor/michael...    

Craig Goos (Fairfield, CT) has worked in the financial services industry for 17 years.  He received a BA from the University of Northern Iowa.  Goos provides planning and investment services to businesses, non-profits, corporate pension funds, individuals and families.  See Goos’ online profile at http://www.investorwatchdog.com/financial-advisor/craig-goos    

Merra Lee Moffitt (Wyomissing, PA) has worked in the financial services industry for 10 years.  She received a BS and a BA from Millersville University.  She is a Certified Financial PlannerTM, Accredited Wealth Management AdvisorSM, and a Chartered Mutual Fund Counselorsm.  She is a member of FPA® (Financial Planning Association).  Moffitt provides planning and investment services to businesses, non-profits, individuals and families.  See Moffitt’s online profile at http://www.investorwatchdog.com/financial-advisor/merra-l...

Waymire added, “Selecting a high quality financial professional sounds easy, but it is not. First, all advisors claim to be ethical financial experts, whether it is true or not. This claim helps them sell investment products. Second, the claims are made in sales pitches so investors have no record of what was said to them. This opens the door to omission and misrepresentation. And third, it is easy for advisors to use deceptive sales practices because they do not have mandatory
disclosure requirements. Watchdog creates disclosure that helps investors select and retain advisors with the best qualifications and results, not the best sales pitches.”

About InvestorWatchdog.com

Investor Watchdog is an information services company that provides free online tools, data, and guides to investors who use the services of financial professionals. Visit InvestorWatchdog.com’s website for more information.  Visit https://www.investorwatchdog.com/investor/register to open your FREE Watchdog account today.

Key Contact
Debbie Waymire
916-253-3334 (CA)
debbie@investorwatchdog.com