New Infographic by Distribion Details Importance of Multi-Channel Distributed Marketing Technology

Sept. 19, 2012 - PRLog -- A new, compelling Infographic was released this week by Distribion, Inc., corroborating the strong case for the need of a multi-channel marketing technology, and distributed marketing automation within marketing organizations. Executives from Distribion, Inc., a leading provider of multi-channel distributed marketing automation, provided their research based on relevant and substantial statistics gathered from leading analysts including Forbes, Gleanster, Forrester, and Aberdeen, who acknowledge that marketing and sales organizations must embrace distributed marketing technologies in order to thrive in today’s ultra-connected marketplace.  

Distribion’s study (which can be found at: http://www.distribion.com/the-rise-of-distributed-marketing) highlights the fact that the majority of B2B marketers are plagued with an enormous amount of content, and that on average, must employ a minimum of eight content marketing tactics to engage consumers. The company’s new infographic reveals that given the large number of marketing channels, social outlets, and technology devices, and as marketers fight for consumer mindshare, content marketing automation is key to engaging consumers.

According to Tim Storer, CEO of Distribion, “The topic of distributed marketing is becoming increasingly popular as the pain marketers experience with managing, optimizing and distributing content across many channels, and throughout their networks, intensifies. By streamlining their channels of communication, leveraging distribution, and collecting valuable insight, sales forces are not only able to manage and observe ‘data transactions’, but they are able to manage and observe ‘data interactions’.”  

The study also cites the fact that 70% of CMO’s admittedly feel unprepared to manage the explosion of marketing data, and lack of performance insight that their marketing campaigns provide. For these CMO’s, a multi-channel marketing technology through a distributed marketing platform is becoming the critical key to centralizing, leveraging, and measuring content distribution across numerous communications channels.  In fact, according to the study, by 2017, the CMO will spend more on technology than the CIO.
(see why: http://www.distribion.com/access-resources/videos/)

Analysts also confirm that compliance continues to be at the forefront for companies operating in regulated environments. “The ‘high cost of distributed marketing’ puts organizations without a distributed marketing platform at a huge disadvantage,” says Storer.  Following up with research by Sutherland Global Services that by the end of 2012, a 15% increase in fines will be handed down by FINRA to marketing and advertising violators, with a staggering 344% increase in offenses estimated.

“With more than 34 million workers ignoring company policies and operating outside of corporate marketing standards just so they can do their job, it’s no wonder they feel powerless and overwhelmed,” says Storer. “The truth of the matter is that everyone under the brand umbrella needs to be plugged in and completely engaged. By centralizing all communications, organizations can drastically improve efficiencies, optimize distribution, ensure brand and regulatory compliance, gain better insight through a larger aggregated data set, and make more informed decisions.”

To learn more about why companies are beginning to implement a Distributed Marketing Platform for their organizations, visit the Distribion website: http://www.distribion.com.  To keep up with blogs, articles, and dynamic content that pertains to the topic of distributed marketing, visit http://www.distributedmarketing.org.



About Distribion
Distribion (www.distribion.com) is a leading provider of web-based, on-demand, multi-channel distributed marketing automation software that allows marketing organizations to more efficiently manage the complex needs of distributed marketing through a single integrated platform. Distribion’s Distributed Marketing Platform (DMP) connects corporate and local marketers within large enterprises through a user-friendly interface that provides branded, pre-configured and approved collateral that can be customized and distributed over multiple channels including email, direct mail, microsites, and social media.  Distribion was ranked #4 out of 4,000 area technology companies listed among the fastest growing technology companies in Dallas Fort Worth for 2012.