Pinterest strategy featured in new marketing book

National social media marketing leaders featured in “Pinterest for Business” book to share insights on utilizing the popular image-sharing network to drive sales.
Sept. 7, 2012 - PRLog -- (, the world’s largest online custom window covering store,  was honored to be included in the new book, “Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network” (Que Publishing, $24).

In the Pinterest marketing book, authors Jess Loren and Ed Swiderski clue marketers in to the culture of the Pinterest community and its brand awareness building etiquette. They give corporate users the tools to captivate their target audience, stand out among competitors and integrate the site with other social media platforms. has been active on Pinterest since January 2012 and quickly adopted the visually-dominated product marketing strategy for their custom blind, shade, shutter and drapery products.

”Many brands with a compelling story to share can benefit from participating on the Pinterest network,” Katie Laird, Public Relations and Social Media Manager at said.  “Offering high quality imagery on your website for visitors to pin and engaging those Pinterest users are great ways to expand your community and influence sales long-term.”

In the “Pinterest for Business “ book, Laird shares the importance of studiously tracking Pinterest analytics, just as with online marketing activities.  “Pinterest has shown promise as a traffic and sales driver,” Laird wrote.  “What’s interesting to us is not the number of visits we receive from Pinterest, but the quality of visits. Visitors stay longer on our site, visit more pages  and have a lower bounce rate than those from other social networks.” is just one of the businesses cited for having embraced the promotional and branding opportunities Pinterest offers.  Other Pinterest case studies include Whole Foods Market, K-Swiss, Mailchimp and Coca-Cola.

Learn more about “Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network” here: and find on Pinterest at:  

ABOUT BLINDS.COM (, owned by Global Custom Commerce, is the largest online window covering store in America, covering over a million windows a year since 1996. Today, is ranked No. 215 on the prestigious Internet Retailer 500 list. With a cutting edge online ordering system and ‘The Window Shopper’ augmented reality shopping iPhone app, makes ordering custom blinds, shades, shutters and draperies a no brainer with huge savings and selection. offers installation videos, award winning customer service and a SureFit Guarantee to make buying blinds online surprisingly easy and stress-free. Go online to to shop or call 1-800-505-1905 to speak to one of 100+ blinds experts.
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Tags:Window Coverings, Social Media Marketing, Blinds, Pinterest, Home Decorating
Industry:Window Covering Sales
Location:Houston - Texas - United States
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