Cultivate the Client Base You've Always Wanted: "The Art of Finding Natural Audience" shows you how

The Art of Finding Natural Audience Marc Zegans, introduces the concept of Intentional Practice, a ground-breaking approach for professionals who want to attract excellent clients in a meaningful and authentic way.
By: Caroline Ratner Communications
kindle cover final 2
kindle cover final 2
Sept. 4, 2012 - PRLog -- As a professional or practitioner you know you need to get out in the world and introduce your practice to potential clients. If you’re like some, the idea of being proactive may feel like ambulance chasing, or perhaps you simply find the process intimidating. The Art of Finding Natural Audience by leading Creative Development Advisor, Marc Zegans, offers an alternative method of cultivating clients and introduces the concept of Intentional Practice, a ground-breaking approach for professionals who want to attract excellent clients in a meaningful and authentic way.

In an age when we are constantly bombarded by generic advice on how to find clients, build our practice and grow our businesses The Art of Finding Natural Audience stands out because it speaks to you as an individual. The tools in this short book help you to clearly communicate who you are and explain how to connect with your natural audience in a manner that affirms your professional integrity—and it doesn’t require you to send a single tweet. This is the book you need to read before you decide whether and how to engage with social media, attend networking events or implement any other conventional marketing strategy.

The Art of Finding Natural Audience is a short read packed with to-the-point advice. Zegans consciously kept this book brief (32 pages) because he knows busy professionals like you haven’t got time to wade through lengthy tomes looking for that one magic idea.  Instead of burying the treasure, he gives you an entire method of practice in tight, well-structured, mercifully compact prose chock full of engaging illustration and example..

Built on the five essential questions every professional who wishes to build a thriving practice must answer, The Art of Finding Natural Audience (available to download on Kindle) explains step by step how to communicate meaningfully with the people you can help the most.

The author, Marc Zegans’ unique talent is helping people become creatively liberated, inspiring them to create what they want with their lives.  He has helped many gifted professionals joyfully overcome the challenges of developing their practices, giving them the tools and confidence to remain true to their calling and to connect with the people for whom their work has the greatest meaning.  

Observes psychotherapist Archie Roberts: Zegans' work is lucid with insights into the developmental arc of creatives and professionals, but more significantly,-it's written from a place of deep integrity, understanding and wisdom. To follow Zegans' lead is to learn from someone who has helped many, many people towards a profound engagement with their work and purpose.

Notes psychotherapist Lisa Bowker, By writing for both artists and professionals, the author, Marc Zegans, validates our work as inherently creative, and shows us a joyful path forward.”

Until recently, Marc worked exclusively with his private clients. He is now sharing his methods with the world so that everyone can have access to the same resources that till now have only been available in private consultation.  

As Zegans explains, “Finding Natural Audience offers you as a professional a joyous and practical means of creating a practice that is authentic to you and valued by your clients.  By applying it’s tools to your work, you’ll begin to build the practice you’ve always wanted”.


Intentional Practice & The Art of Finding Natural Audience

For further information or interview requests please contact: Caroline Ratner

To contact Marc Zegans directly please call (617) 547 9547 or

Notes to editors

About Marc Zegans

Marc Zegans provides practice development advice to professionals and creative development advice to artists, musicians, actors, directors and other creatively minded individuals. He also works with record labels, film and animation companies, theatre and opera companies, and creatively driven professionals on issues relating to strategy, structure, practice development, and going to scale with creative integrity.
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Tags:Business Development, Finding Clients, New Business, Psychotherapy, Self-help
Industry:Marketing, Business
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Page Updated Last on: Sep 05, 2012
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