Sept. 4, 2012
-- The UGG Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG® Australia brand began to take shape.
Deckers Outdoor Corporation acquired UGG Australia in 1995. By 1998, the product line had grown to include two boots, four slippers, and a few casuals. It was in 1998 that UGG Australia brand first stepped up alongside the world's finest luxury footwear brands. UGG Australia was positioned as a high-end luxury brand, made evident by a premium distribution strategy and high-end fashion marketing and communications.
In 2003, UGG was named Footwear News' "Brand of the Year" and was responsible for the creation of an entirely new category of footwear. UGG has also been featured on "Oprah's Favorite Things" five times since 2000, most recently in the fall of 2010. Sheepskin footwear is seen on the runways in Milan, Paris and New York; and it all began on the beach in Australia.
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