Aug. 29, 2012
-- As experts in Direct Sales & Marketing, Glasgow Interactive have enjoyed a record breaking year in 2012 and have already set their sights on continuing their expansion throughout 2013. From their brand new headquarters in Glasgow City Centre, Glasgow Interactive have gone from strength to strength as the UK continues to struggle with rising unemployment and enters a ‘double dip’ recession. As the number of direct sellers across the world increases, it would appear that more and more people are keen to understand how the industry works.
Gilles Baudet, Managing Director at Glasgow Interactive explained: “When I tell people I work in Direct Sales very few actually understand exactly what that means. The simplest way to describe it is that we become the face of a brand and we find people who want to try their product or service at a much cheaper rate.” By simplifying the channels of distribution and taking products directly from client to customer, Glasgow Interactive reduces the number of price ‘mark-ups’
and is able to offer products and services at a much cheaper rate. By combining this simple approach with the relatively low overheads involved with running a Direct Sales & Marketing company, the industry continues to prosper. With companies all over the world battling to beat the recession, reducing costs is often the number one priority. Unfortunately for millions in the UK currently without work, the number one cost for most companies is staff.
Operating in numerous sectors including Health & Beauty, Digital Media & Telecommunications, Glasgow Interactive specialise in markets chosen specifically by Managing Director Gilles Baudet as a platform for long-term growth. Baudet explained: “We chose to specialise in markets that don’t rule anyone out. We live in an increasingly connected world in which social media and apps are a part of everyday life and we want to be a part of that growth. The Health & Beauty industry is thriving as everyone likes to feel good about themselves, so it’s a lot of fun to be involved in that industry. The great thing about Direct Sales & Marketing is that we can approach anyone; you don’t have to stick to the traditional target markets. Clients want new customers and that’s what we give them.”
Recent statistics published by the BBC report that the sales industry alone is worth over £2 billion to the UK economy, with more and more companies around the UK seeing Direct Sales as a way of increasing profits without drastically increasing costs. Gilles Baudet, Managing Director at Glasgow Interactive believes the success associated with Direct Sales & Marketing companies such as Glasgow Interactive comes from the mentality towards work that those in the industry possess. He concluded: “It takes a lot of hard work, drive and ambition to be successful in this industry. That’s what attracted me to the industry in the first place and it’s what makes me look forward to going into work every day. I’m always excited to see how we can develop new strategies and what we can achieve when we all work together.”