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Follow on Google News | Diesel Engines To Fuel Indian Automobile Industry Growth StoryDespite high cost diesel cars are preferred option by new and replacement car buyers.
By: KuicK Research A survey done by KuicK Research across 15 cities in India revealed the car owners behavior like pricing, features, preferred brand & segment when it comes to buying the diesel cars. Excerpts from research study on diesel cars are mentioned below: • First time diesel car buyers are preferring Maruti Suzuki Swift, Swift Dzire and Chevrolet Beat. • 57% of first time buyers and 74% of replacement buyers are preferring diesel variants across any segment. • More than 70% of first time buyers in cities like Delhi, Mumbai, Chandigarh and Bengaluru are preferring diesel variants across any segment. • 53% of buyers are willing to switch to another brand if there exist waiting period on availability of their preferred brand. • 17% of petrol car owners in Delhi/NCR and Mumbai are planning to switch to diesel variant within next one year. • 43% consumer will buy Hyundai i10, Maruti Suzuki Alto, Tata Nano if its diesel variant is available in next 18 months. • Mahindra has emerged as the preferred choice in SUV/MUV segment. • 87% will buy diesel car even the cost of diesel in increased upto INR 50. For more information contact us at info@kuickresearch.com End
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