Why Does Someone Who Lost 185 Pounds Say that “Weight-loss is a Dumb Goal?”

Aug. 14, 2012 - PRLog -- Ann Arbor, MI— Pete Thomas, The Season 2-At-Home Winner of NBC’s “The Biggest Loser” and author of the new book, “LOSE IT FAST, LOSE IT FOREVER: A 4-Step Permanent Weight Loss Plan from the Most Successful “Biggest Loser” of All Time” (Avery Books, September 17, 2012, Hardcover, eBook), has launched a campaign to “Change the Conversation” on Weight-Loss in America.  Pete explains:

“The question isn’t how do we lose weight, but how do we keep it off—forever? To address this issue we need more than just information. We need a different presentation that leads to real-life application in every situation of our lives. This book is about a fundamental shift in how we present the basics of weight-loss and nutrition in order to help individuals keep the weight off— forever.”

Thomas’ program is a new way of living that focuses on the three critical areas of weight loss:  Your Mind, Your Mouth and Your Muscles.  In it, readers learn the mechanics of weight loss, and how to develop life-long healthy habits in four easy steps:
Step 1:    Your Power. Pete asks for a solid commitment to losing weight permanently.
Step 2:    Your Plan. This is the study of the mechanics of weight loss and where readers develop their own Perfect Personalized Forever Meal Plan and Perfect Personalized Forever Workout Plan.
Step 3:    Your Pursuit.  Readers put all the information together for a fast transformation.
Step 4:    Your Purpose.  Readers discover the real reason for weight loss and move to enjoy a new life in a new, healthier body.

Jillian Michaels, renown fitness guru, best-selling author of “Unlimited” and Thomas’ mentor, states the following in the foreword she authored for the book:  “I believe Pete’s program is going to be a ladder for many people who need to move up to a new level in their lives. Let Pete’s story inspire you to achieve your own goals and dreams. He’s done it, and so can you.”

About the Author:
Pete Thomas is the Season 2 At-Home Winner of NBC’s “The Biggest Loser.”  He lost an amazing 185 lbs in just 9 months.  Today, Pete Thomas is an acclaimed, full-time motivational speaker, AFAA certified personal trainer, corporate wellness consultant and product spokesperson. Since 2007, hundreds of Pete’s students have lost thousands of combined pounds using his personally developed Lose It Fast Lose It Forever™ Nutrition and Exercise program.  Learn more at http://www.PeteThomas.com

About Avery:
Avery, an imprint focusing on health, wellness, fitness, psychology, and popular science, is best known for publishing cutting-edge, but accessible books from the top experts in their fields. Founded in 1976, Avery quickly established itself as the most successful independent publisher of health books in the market. Penguin Group (USA) Inc. acquired it as an imprint in 1999 with a strong commitment to continue publishing respected, up-to-the-minute books with a clear focus on helping people make the most of their lives.

For media interviews, appearances and speaking engagements, contact
Anita Lane
646.450.6214
Anita@PeteThomas.com
http://www.PeteThomas.com