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Follow on Google News |  Recently released market study: The Future of Functional Dairy IngredientsNew Food market report from Business Insights: "The Future of Functional Dairy Ingredients"
By: Fast Market Research, Inc. Report Scope * Gain an insight into recent trends functional dairy innovation, packaging, and marketing through in-depth case studies. * Understand the implications and impact of recent EU and US food and nutrition claims regulations on the development of the functional dairy sector. * Consider different ways to market functional dairy ingredients and their benefits to consumers and build trust in functional dairy products. * Gain an overview of the inherent functional benefits of dairy products - especially milk - and understand the place of fortification in dairy. * Analyze regional trends in dairy product innovation and gain insight into how your products can be more effectively positioned in their target market. ------------------------------------------------------------ Full Report Details at - http://www.fastmr.com/ ------------------------------------------------------------ Report Highlights A shift in the underlying formulation and mix of dairy is due to greater advances food technology and is resulting in a greater ability to target not only different demographic groups by age and gender, but also by ethnicity and unique taste trends. Both the 'add in and take out' trend is going to continue across the functional dairy market. Many factors can impact the success or failure of functional dairy products including consumer understanding of a product's benefits and mechanism of action, price, ingredients, its macronutrient composition, and unlike dietary supplements its taste, texture and food like qualities The future will be challenging on the regulatory front for functional dairy ingredients and products in the EU and US - if not globally - due to the new Novel Dietary Ingredient guidance in the US and Nutritional Health Claims Regulation becoming law in the EU, as it becomes harder to make claims and the burden of proof is placed on manufacturers. Reasons to Get this Report * What are the key consumer and innovation trends in functional dairy ingredients and how can I adapt my NPD strategy to these opportunities? * What's driving the market for functional dairy ingredients and products and where are the opportunities for my business? * What's the latest status of EFSA's Nutrition and Health Claims Regulation and how does it affect functional dairy ingredients? * How can my company leverage new regulations on health claims to give my functional dairy ingredient a unique selling point and build consumer trust? * Is there potential for dairy categories such as cheese, dairy spreads, and ice cream to utilize functional ingredients to create new usage occasions? Partial Table of Contents: About the author * Disclaimer EXECUTIVE SUMMARY * Introduction * The functional dairy market * Dairy - a regulatory update * Healthy dairy brand positioning * Innovation in healthy dairy - trends, opportunities, and predictions Introduction * Summary * Introduction * The place of functional ingredients in dairy * About this report * Methodology * Report structure The functional dairy market * Summary * The global dairy market * Global market value * Global volume growth * Global product launch analysis * Regional analysis of dairy market * Europe * US * Asia-Pacific Dairy - A regulatory update * Summary * Introduction * Europe - regulatory factors impacting the dairy market * The Nutrition and Health Claims regulation (NHCR) * Levels of acceptance and rejection of health claims * Key dairy opinions from EFSA's health claims review * Protein, including whey, casein, and soy proteins * Other favorable claims * Probiotics: a special case in dairy * What does EFSA need to approve a health claim? * EU Nutrition and Health Claims Regulations: * Nutrient profiles and the dairy market * Regulatory factors impacting the dairy market in the US * New Dietary Ingredient (NDI) guidance Healthy dairy brand positioning * Summary * Introduction * Functional ingredients within dairy foods * Milk and its bioactives * Cheese and its bioactives * Yogurt and its bioactives * Positioning functional foods: ingredient- or claim-led? * Will consumers accept medicalized marketing? * Innate or fortified goodness? * Case Studies - leading insights from within the dairy category * Yogurt - the emergence of pouring and decadent yogurt * Cheese - heart and gut health lead the category for functional benefits but... * Milk - omega-3 and probiotics lead fortification * Spreads - weight management, omega-3 and sterols lead fortification Innovation in healthy dairy - trends, opportunities, and predictions * Summary * Introduction * Innovation and trends in the yogurt category * Innovation and trends in the cheese category * (Untitled sub-section) * Innovation and trends in the milk category * (Untitled sub-section) * Innovation and trends in the spreadable fat category * (Untitled sub-section) * Innovation and insight from label claims * Regional label claim analysis * The future for dairy - conclusions and opportunities * Ingredient trends and opportunities * Category trends and regional opportunities * Regulatory challenges and opportunities * Market drivers Appendix * Bibliography/ FIGURES * Figure: Global dairy market share by value and category ($bn), 2011 * Figure: Global dairy market by volume and category (kg or liters, million) 2011 * Full Table of Contents is available at: -- http://www.fastmr.com/ About Business Insights Business Insights appreciate the importance of accurate, up-to-date incisive market and company analysis and their aim therefore is to provide a single, off-the-shelf, objective source of data, analysis and market insight. Business Insights work in association with leading industry experts to produce a range of reports across a wide range of industry sectors. By working in association with so many experts they are able to provide clients with more incisive market analysis specific to the client's industry sector. No other market analysis company provides such focused and trusted market analysis, across such a wide range of industry sectors. End
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