SMC Software Adds New Value-Added Tools to Drive Traffic and Build Customer Loyalty

Aug. 6, 2012 - PRLog -- Oldsmar, Florida -  SMC Software, a leading provider of centralized reservations technology and internet marketing services for the parking industry, announced today the addition of “QR Code” creation and a website embedded “Customer Review” application  to further empower their clients with the ability to drive traffic and build brand loyalty.

QR, or Quick Response, codes are beginning to pop-up everywhere and are an excellent way of providing targeted information to potential customers through a direct LINK back to their business. “Enabling our clients to quickly adapt and utilize evolving technology to drive traffic and build their businesses is SMC’s number one priority, it’s what we do,” stated Mike Harley, SMC president and COO.  SMC has launched a marketing strategy with many of its parking clients, like Rocket Parking at Houston Intercontinental Airport.

Now, one might wonder, what’s new about online “customer reviews?” Well, when asked about that here’s what Mr. Harley had to say.

“Look, customer reviews have been on the Internet from the get-go, but mostly in the form of ‘testimonials’ when found on one’s own website. How credible is that?” Harley asked. “While we have always stressed the importance of monitoring ones reviews on sites like Yelp, etc., the best way for our clients to take an active part in controlling their online reputation is to provide a direct line of ‘real time’ communication and customer feedback on their own websites!” said Harley.

SMC will announcing other marketing initiatives at the National Parking Association held in Ft. Lauderdale in mid-October.

About SMC Software:

SMC Software, a subsidiary of Smart Marketing Concepts, Inc., provides parking companies (airport, seaport and municipal garages) with a white-label, web-based, real-time reservation solution for stand-alone or multi-location operations. SMC's proprietary platform is enterprise grade and can seamlessly integrate with back-office systems. SMC offers a proven solution for operators to accurately maintain rates, control inventory and manage multiple marketing channels and partner relationships. SMC’s web-based point-of-sale revenue management system integrates seamlessly into its Centralized Reservations System (CRS). SMC has clients operating in a number of different industries all across the U.S. For more information, please call 813.381.5144.