The Marx Group Offers New Whitepaper on Power Branding

Available for free download, document explains the five forces of branding and how to improve brand equity
Power Branding Whitepaper cover
Power Branding Whitepaper cover
Aug. 6, 2012 - PRLog -- (San Rafael, CA) – Playing off the recent number of superhero movies and to help bring understanding to the process of branding, The Marx Group has written "Putting the POW! in Power Branding." The new whitepaper, written by Tom Marx, president and CEO of The Marx Group, explains the five forces that make for a powerful brand. It is available for a free download at

“Take a look at powerful, successful brands and you'll realize that these brands have many of the same characteristics of a superhero," said Marx. "Comic book writers instinctively understand the characteristics that are intrinsic to every superhero. Successful brands model these same qualities to acquire super branding status.”

The whitepaper explains how effective branding builds on and takes advantage of a strong synergy between the company and its customers. This requires knowing their wants, needs and buying behaviors. Marx says developing a vital, ongoing and trusting relationship between your company and your customers takes an investment in time and effort, as well as consistent application.

In addition to explaining the five branding forces of position, promise, personality, story, and elements, the whitepaper details how a company can improve its brand equity.

The Marx Group provides business development, marketing strategy and marketing communications services to the automotive and heavy duty aftermarkets. For more information, phone (415) 453-0844, or visit
Email:*** Email Verified
Tags:Branding, Tom Marx, Marketing, Whitepaper, Positioning
Industry:Automotive, Marketing
Location:San Rafael - California - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
The Marx Group PRs
Trending News
Top Daily News
Top Weekly News

Like PRLog?
Click to Share