Java Hope - Toyota finalist in '100 Cars for Good' Contest

Daily winners of the Toyota car contest win a vehicle of their choice. Runners-up will each receive a $1,000 cash grant from Toyota.
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Ypsilanti - Michigan - US



Toyota Donating 100 Cars to 100 Nonprofits in 100 Days –
Public to Choose the Winners on Facebook

JAVA HOPE Would Use New Toyota Vehicle to Help Marginalized Women EARN AND TRAVEL To Their Coffee Cart Business in the City of Detroit

Detroit, MI – August 1, 2012– Java Hope announced today that it has been selected as one of 500 nonprofit finalists in Toyota’s 100 Cars for Good program, a major philanthropic initiative in which the automaker is giving 100 cars to 100 vehicles over the course of 100 days.  Java Hope was selected as a finalist from more than 4,000 applications nationwide.

Each day, beginning May 14, 2012, 100 Cars for Good will profile five finalists at   Individual members of the public will be able to vote for which ever nonprofit they think can do the most good with a new vehicle.  The nonprofit with the most votes at the end of each day will win one of six Toyota models.  Runners-up will each receive a $1,000 cash grant from Toyota.

Java Hope will be up for consideration on August 13th from 12 AM to 11 PM.  

“Everyone at Java Hope is thrilled to have been selected as a finalist for the 2012 100 Cars for Good program,” said Brenda Moore, the Executive Director. “We’re grateful for this incredible opportunity to showcase our mission of empowering women to create wealth and hopefully win a car to help us increase our impact in the city of Detroit. We hope everyone will help us spread the word now and, of course, will make time to visit on Monday, August 13th to vote for us.  A new vehicle would really be a game changer for our ability to transport our clients to their coffee cart locations.”

“At Toyota, we appreciate what a significant impact a new car can have for nonprofits nationwide,” noted Michael Rouse, vice president of philanthropy for Toyota Motor Sales, U.S.A.  “Toyota has donated more than half a billion dollars to nonprofits across the U.S. over the past 20 years, and 100 Cars for Good allows us to expand that commitment to local communities in important new ways.  The 500 finalists are an extraordinary group, and we look forward to the public learning more about them.”

100 Cars for Good is the first initiative to directly engage the public to determine how Toyota’s philanthropic donations are awarded.  

For more information on Java Hope and its efforts to win one of Toyota’s 100 Cars for Good, please visit  You can also follow us on Facebook ( or Twitter Brenda@Ethiopia5681.  For complete information on 100 Cars for Good and profiles of all 500 finalists, please visit
Local residents are encouraged to support Java Hope and their quest for a new Toyota Sienna If Java Hope receives the most votes and is awarded the vehicle, it will be used to transport Java Hope clients and supplies to their coffee carts throughout the metro Detroit area.

A six-year, 100,000-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services.

About Java Hope
The Java Hope Project is a social venture of PB Roasting Co. LLC, a woman-minority owned coffee roasting firm. The purpose of Java Hope is to eradicate poverty by empowering marginalized American women to own and operate their own coffee cart business. The Java Hope Project will work closely with local communities and respected partners to change the economic condition of women leaving the welfare system. Our goal is to empower women to become self-sufficient through our comprehensive business development program.

The Java Hope Business Development Program will equip women to own and operate  coffee cart businesses. Our target clients are women emerging from the welfare system without sustainable job skills. Clients are paid during training. The program includes classroom and hands-on training at retail sites. Upon successful completion of the two year program, our Java Hope ladies receive micro-funding to purchase a coffee cart. During the two year program, they also receive coaching and mentorship to ensure their success.

About Toyota
Toyota  established operations in the United States in 1957 and currently operates 10 manufacturing plants in eight states. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design facilities. Toyota's annual purchasing of parts, materials, goods and services from U.S. suppliers totals more than $23 billion.

Toyota is deeply committed to being a great community partner and is focused on supporting programs in ways that achieve long-term sustainable results. Toyota supports numerous organizations across the country, with a particular concentration on education, the environment and safety. Since 1991, Toyota has contributed more than half a billion dollars to philanthropic programs across the U.S.

For more information on Toyota, please visit

About Toyota Financial Services (TFS)
TFS is the finance and insurance brand for Toyota and Lexus in the U.S., offering retail auto financing and leasing through Toyota Motor Credit Corporation (TMCC) and Toyota Lease Trust and extended service contracts and other payment protection products through Toyota Motor Insurance Services (TMIS). TFS employs 3,300 associates nationwide, and has managed assets totaling more than $91 billion. It is part of a worldwide network of comprehensive financial services offered by Toyota Financial Services Corporation, a wholly-owned subsidiary of Toyota Motor Corporation.

Media Contact:       
Brenda Moore
Java Hope
734 383 5018
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Phone:(734) 383-5018
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Location:Ypsilanti - Michigan - United States
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