Daden to represent West Midlands at the British Embassy ICT Global Business Summit

Daden has been selected to attend the British Business Embassy ICT global sector day during the London 2012 Olympic and Paralympic Games. They are the only West Midlands company to be successful in their bid to exhibit on the 3rd August.
By: Daden Limited
July 25, 2012 - PRLog -- Daden has been selected to attend the British Business Embassy ICT global sector day during the London 2012 Olympic and Paralympic Games. They are the only West Midlands company to be successful in their bid to exhibit on the 3rd August in one of 18 global business summits that form the centrepiece of UK Trade & Investment’s international business legacy programme.

Daden, who specialise in collaborative 3D environments for data visualisations, built environment modelling and delivering immersive scenario-based learning solutions, was chosen from 250 applicants to represent their innovative work, at the British Business Embassy at Lancaster House, London on 3rd August 2012.

The event is an occasion for technology leaders from across the world to hear first hand about UK innovation and creativity, and to engage with UK industry leaders and businesses. It provides an opportunity for UK technology companies to showcase their work to an audience of both UK and international business leaders.

Daden will be showcasing Datascape, their new immersive visual analytics data visualisation tool which is set for release later this year. Datascape allows users to visualise and interact with any kind of structured or unstructured data (such as social media), within an immersive 3D environment, enabling deeper analysis and improving recall and collaboration.

In addition Daden will highlight their work using immersive technologies to create and simulate real life training, surveillance and emergency planning situations in a 3D environment – safely and cost effectively.

David Burden, Daden’s Managing Director said “We were very honoured to be selected to exhibit in person at the British Business Embassy and look forward to engaging with more than 400 delegates and industry leaders from around the world.”

Daden Limited is one of only twenty four organisations who will be exhibiting Lancaster House on 3rd August as part of the ICT Global Business Summit.

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For a sneak preview of Datascape, watch a video created by a work experience student -

Read more about datascape on our blog -

Image Gallery -

Notes to Editors:

Daden Limited specialise in delivering innovative solutions in immersive learning, building visualisation, visual analytics and creating interactive virtual personalities (chatbots). Daden’s national and international clients range from the private sector to central and local government, education, public safety, health and with almost two dozen universities. Founded in 2004 by David Burden, Daden are based at Birmingham Science Park Aston, in Birmingham UK and are members of Intellect, the IT Industry trade association based in London.

Datascape provides an easy to use, install and manage immersive 3D environment in which users can visualise and interact with data from almost any source, from financial Excel spreadsheets to live social media feeds. The 3D environment significantly increases the amount of information that can be sensibly displayed, and the sense of immersion provide spatial cues which assist in maintaining orientation and identifying trends, clusters and anomalies with the data. Datascape is designed to maximise human analysis by optimising the display of data, whether structured or unstructured, enabling the user to take up a wide variety of viewpoints from both inside and outside the data. Datascape is also available in a collaborative edition, which allows users to invite others into their data visualisation, so that analysis and communication can become a shared task. The net result is better understanding, analysis and decision making, and improved recall.

The British Business Embassy at Lancaster House is the centrepiece of UK Trade & Investment’s international business legacy programme during the London 2012 Olympic and Paralympic Games. It will play host to 18 global business summits across six weeks providing thought-leadership and panel sessions, networking opportunities and face-to-face meetings for senior British and international decision-makers. The programme, which will start on the eve of the Olympic Games, is part of a series of initiatives expected to generate over £1bn in trade and investment for the UK.UK Trade & Investment (UKTI) is the government department that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage.

For more information on UKTI, visit or telephone   +44 (0)207 215 8000 . For latest press releases, visit the online newsroom at
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Tags:Immersive Visual Analytics, Datascape, Daden, Ukti, British Business Embassy
Industry:Technology, Government
Location:Birmingham - West Midlands - England
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