Marketing Strategy: Businesses Should Include Print in Marketing Campaigns for Maximum Profit

July 23, 2012 - PRLog -- Freelance writer and internet marketer Phyllis Edson said today that an effective  marketing strategy should include print media as well as social media for maximum exposure.  
   “While social media marketing is the hot topic in marketing, businesses should consider their audiences.  Not all consumers utilize social media sites,” she said.  
   Statistics indicate that those over 65 years old make up largest demographic group that relies on computers and the internet the least.  But, this is also the group with the most buying power.  
   “By not including print items in a business marketing strategy, businesses may be ignoring a large, potential market,” said Edson.  
    Edson provides research and writing services including grant writing, training manuals, press releases, content for newsletters, brochures, websites and blogs.  
   She has 20 years of writing experience.  Edson has written for a broad variety of organizations including professional associations, non-profits, think tanks, political/governmental agencies and corporations.  For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client’s audience.  
   Edson Research, LLC, is located near Kansas City, Missouri.  
   For more information, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@comcast.net.  Visit her website at http://phyllisedson.com.