Spa Week Media Group Launches All-Inclusive Membership Marketing Program
Designed to increase business and customer retention 365 days a year
It’s no surprise that Spa Week, the brand responsible for the nation’s most successful spa marketing event since 2004, is once again pioneering the spa industry by offering the All-Inclusive Membership Marketing Program, yet another first in its class. With the plethora of group-buying deal sites that exist today, Spa Week was the very first company to ever provide heavily discounted spa and wellness services to the masses. With the paramount success of the biannual Spring and Fall Events, Spa Week has become a vehicle for driving millions of consumers into spa and wellness businesses, all while focusing on delivering the health and wellness benefits of spa services at an affordable cost. With the launch of the All-Inclusive Membership Marketing Program, never before has the industry seen such an initiative devoted to building long-term consumer relationships since Spa Week’s inception.
The All-Inclusive Membership Marketing Program includes participation in the successful biannual Spa Week Events, Monthly Spa Deals, Premier Listings, National Gift Card Program, Online Booking, and also features one of Spa Week’s newest and exciting additions: the capability of offering the power of Mobile Apps to spa and wellness businesses nationwide. Never before has it been possible for businesses to affordably own an iPhone and Android app which normally costs tens of thousands of dollars. In a society where mobile technology reigns supreme, Spa Week understands that it’s never been more important to stay connected with consumers on the go. By engaging with spa-goers 24/7, the advantage of using the mobile channel provides an invaluable service to spa owners.
For decades, businesses have been hopping on the e-commerce bandwagon in order to drive in additional sales and bookings. For this reason, having an online booking system has become an essential component of spa businesses’ websites. With the surplus of online scheduling services available, Spa Week is proud to be the first marketing company to offer an online scheduling service to merchants that provides real time bookings by synching into their existing calendars. This unique service, which is also included in the All-Inclusive Membership Marketing Program, can also be used as a primary booking system by businesses that currently do not utilize electronic booking. Now, consumers are just clicks away from easily booking their Spa Week or Monthly Spa Deals appointments on SpaWeek.com.
“We are thrilled to expand our marketing solutions to our spa and wellness partners across the country. By offering a robust and effective collection of services in one affordable package, we are revolutionizing the industry and putting Spa Week at the forefront of effective spa and wellness marketing,” said Cheryl Reid, CEO of Spa Week Media Group. “Ultimately, we are keeping in alignment with our goal of driving more and more consumers into spas and making the wellness lifestyle as accessible as possible.”
Without further ado, Spa Week is proud to introduce to the industry each feature of the All-Inclusive Membership Marketing Program, for one very affordable monthly price:
• MOBILE APP
Microsoft recently reported that mobile internet will overtake desktop internet usage by 2014, and a recent Nielsen study shows that the average US smartphone owner has 41 apps on their phone. With this rapid growth of the mobile marketplace, it has never been more important to stay connected with consumers on the go. Businesses will now have an affordable solution to keep on trend and gain access to consumers 24/7 through their own iPhone and Android Apps. Each customized application includes online booking, spa menu, contact info, business hours, mapping tool with GPS and ability to mass message all users.
• ONLINE BOOKING
Spa Week now offers businesses the opportunity to have online booking via SpaWeek.com, a fast and simple way to drive additional bookings. Spa Week’s unique booking system sets itself apart from other online booking services by being the first to provide businesses with real time bookings by synching into their existing calendars, making it easier than ever for businesses to drive in additional bookings via SpaWeek.com. Now a true, one-stop shop, Spa Week offers spa-goers the ability to research local spas and current deals, then book their appointments with the click of a button.
• SPA WEEK EVENTS
Since its inception in 2004, the biannual Spa Week Events remain the most prestigious and successful spa and wellness marketing campaign in the country. For the past eight years, Spa Week has established itself as the most comprehensive way to engage consumers in the health and wellness lifestyle thanks to the Spring and Fall Events’ signature $50 price point. A true pioneer, Spa Week awakened the spa industry to the invaluable benefit of providing discounted services, and has paved the way for all the group-buying and deal sites presently in existence. As always, the Spa Week Events are dedicated to driving in new business to participants by offering effective marketing initiatives including national and regional advertising, public relations, social media, and targeted email newsletters.
• MONTHLY SPA DEALS
Taking advantage of Spa Week’s Monthly Spa Deals ensures spa and wellness businesses continual brand recognition on SpaWeek.com, even when the Spa Week Events are not taking place. The year-round Spa Deals program delivers exclusive spa discounts on signature treatments every month on SpaWeek.com, keeping participating spa and wellness businesses in the consumer spotlight. Businesses have the flexibility to promote any special at any price point and are also included in targeted email blasts as a means of driving in new clients.
• PREMIER LISTING PAGE
Spa Week now offers businesses the ability to have a premium listing page year-round on SpaWeek.com. This dedicated page showcases each business in a dynamic way by including contact info, link to website, logo and photos, spa and location description, features and map, and Facebook and Twitter links.
• GIFT CARD PROGRAM
Sold in over 18,000 retail locations, the Spa & Wellness Gift Card by Spa Week® boasts the lowest redemption fee of any major national brand. It is also the country’s spa gift card of choice among consumers as it is accepted at over 5,000 spas and wellness locations across North America and never expires. Accepting these cards allows participating locations to drive in additional business year-round.
About Spa Week Media Group, Ltd.
Spa Week Media Group, Ltd. is the nation’s fastest-growing spa and wellness marketing company. SpaWeek.com connects millions of consumers from coast to coast with all of the resources they need to experience a happy, healthy and well-rounded lifestyle, 365 days a year. Since its inception in 2004, Spa Week has revolutionized the industry with the success of its bi-annual Spring and Fall Events’ signature $50 spa services, as well as their life-changing promotions and sweepstakes on SpaWeek.com. A true health and wellness finder, Spa Week continues its dedication of delivering the best in health and wellness year round with its Spa & Wellness Gift Card, the premier spa gift card of choice by consumers across North America. Sold in over 18,000 retail stores across the country and on SpaWeek.com, it’s never been more convenient to give the gift of wellness.