Case Study of Intrapreneurship: The creation of Corona Data Systems Inc.’s- OEM Private Label Div.

July 10, 2012 - PRLog -- http://www.IntrapreneurshipInstitute.com - Intrapreneurship Institute Case Study

By Howard Edward Haller, Ph.D. (CEO, Intrapreneurship Institute) the Leading Expert and Thought Leader on Intrapreneurship (Corporate Entrepreneurship), Keynote Speaker on Intrapreneurship, Entrepreneurship and Intrapreneurship Program Creation, Intrapreneurship Trainer, Intrapreneurship Program Expert.Dr  Haller is an expert on  Using an Intrapreneurship Program as a Strategic Tool to Recruit and Retain Key Employees, using Intrapreneurship to unlock creativity and increase Innovation

Dr. Haller is a successful Serial Intrapreneur, proven Serial Entrepreneur, University Graduate Business School Professor and University Trustee, and seasoned Senior Corporate Executive; Chief Enlightenment Officer (CEO) of the Intrapreneurship Institute, and Author of the book "Intrapreneurship Success: A PR1ME Example" (Dr. Haller's 1982 published academic research on intrapreneurship cited by Wikipedia.org. In addition Wikipedia.org also cited his 2009 book “Intrapreneurship Success” in the “History of Intrapreneurship”).

Check out the short Intrapreneurship Overview from Dr. Howard Edward Haller:
http://www.youtube.com/embed/4o7Bs_8Eq_A?rel=0



Note: Howard Edward Haller, Ph.D., was Co-Founder and Director of Corona Data Systems Inc.’s- “OEM Private Label Division”

Howard Edward Haller’s groundbreaking 1982 University published academic research on intrapreneurship is cited by Wikipedia.org in their “History of Intrapreneurship” entry. In addition, Dr. Haller’s 2009 published intrapreneurship book “Intrapreneurship Success: A PR1ME Example” is also cited by Wikipedia.org in their “History of Intrapreneurship.”

“Intrapreneurship has successfully been utilized by corporations, partnerships and non-profit firms in the US, Europe, Asia and Africa.” *Quote from Dr. Howard Haller’s book, “Intrapreneurship Success.”

Corona Data Systems, Inc. -OEM Private Label Division is an intrapreneurial Division that was created specifically to market internationally the completely “Private Label” IBM PC Compatible Desktop and Portable PC’s to major international main frame Computer manufacturers, especially in Europe and the United States.

The major international main frame Computer manufacturers to signed OEM contacts for 10,000 units to as much as 43,000 of the Corona Data Systems Private Label IBM Compatible PC’s included international computer giants such as Olivetti (Italy), Phillips NV( Holland), Esselte (Sweden), Micom (Canada), and Sperry Univac (for both the US and Canada).

Back in June 1982, Howard Edw. Haller (now a Ph.D.) wrote and successfully defended his University Master’s Degree in Management thesis on the use of intrapreneurship techniques in the creation of a captive leasing division by PR1ME Computer Inc. from 1977 to 1980. In his four year case study research contained in his University Master’s Thesis, Haller provides the inside detailed qualitative analysis of the “Marketing and Financial Impact of Creating a captive Intrapreneurial Leasing Division in a rapidly growing Public Company.” Haller Master’s Thesis was published by the University in the summer of 1982. Dr. Haller was the Co-Founder of the Intrapreneurial venture of PR1ME Leasing within PR1ME Computer Inc. and shares the inside view and success of intrapreneurship at PR1ME which helped it grow form a small OTC listed firm 1977 to the #1 performing stock on the NYSE in only four years.

Dr. Haller is successful serial Intrapreneur and went on after Co-Founding PR1ME Leasing he went on to become the Founder and Managing Director of the successful intrapreneurial venture Anaconda-Ericsson Leasing and Finance Inc.- The Western Hemisphere Finance Subsidiary for Anaconda- Ericsson Inc. (the Joint Venture of ARCO’s Anaconda Subsidiary and the Swedish Telecommunications Giant L M Ericsson).
Howard Edward Haller was then the Founder and Managing Director of the very successful intrapreneurship venture, the Anaconda-Ericsson Western Hemisphere Leasing and Finance Subsidiary for the US based Anaconda-Ericsson (a Joint venture between Atlantic Richfield (ARCO) Anaconda subsidiary and the Swedish telecommunications giant LM Ericsson).

In 1983, Howard Edw. Haller successfully convinced Dr. Robert Harp (Corona’s Chairman & CEO) and the Corona Board of Directors to allow Haller to build the “Private Label IBC PC Compatible Division” for Corona Data Systems Inc. in Thousand Oaks, Calif.
Haller then focused his proven marketing talents and Intrapreneurial expertise to build the significant Private Label IBM (Compatible) PC Division Corona Data Inc. to major international computer mainframe manufacturers to allow Corona Data Systems Inc. to build them “Private Label IBC PC Compatible” computers, both desktop and large “portable” computers.

Corona Data Systems, Inc. and Howard Edward Haller were very successful at closing major companies to buy Corona Data Systems Inc. “Private Label IBC PC Compatible” computers in large quantities because Nowhere on the “Private Label IBC PC Compatible” computers would Corona Data Systems Inc. name appear on any part or component and the Operating Manuals and Instructions would all be transparently theirs as “Private Label” computers.

Howard Haller, as a Director of Corona Data Systems, Inc. help build the successful Intrapreneurial OEM Private Label Division. Then he personally successfully sold the Private Label IBM (Compatible) Personal Computers to major computer corporations in both Europe and the United States.

Haller’s Intrapreneurial Corona Data Systems, Inc. OEM Data Private Label IBM (Compatible) PC Division successfully over sold $180 Million of “Private Label PC’s” to major international computer firms, such as selling: 10,000 PC’s to Olivetti S.p.A. (HQ-Italy), 10,000 PC’s to Philips Electronics NV (HQ-Netherlands), 20,000 PC’s to Micom (HQ-Canada), 10,000 PC’s to Esselte (HQ-Sweden).

Howard Edw. Haller’s crowning marketing and sales achievement for Corona Data Systems, Inc. was his successful selling of 43,000 Corona Data System’s OEM Private Label IBM (Compatible) Personal Computers to giant US main frame computer manufacturer, Sperry-Univac (HQ-King of Prussia, PA USA). Intrapreneurship has successfully been utilized by Corona Data Systems to benefit firms in the United States, Canada and Europe.

For more articles on Intrapreneurship from Howard Edward Haller, Ph.D. [The Leading Expert and Thought Leader on Intrapreneurship (Corporate Entrepreneurship), Keynote Speaker on Intrapreneurship, Entrepreneurship and Intrapreneurship Program Creation, Intrapreneurship Trainer, and Intrapreneurship Program Expert. Dr. Haller is an expert on using an Intrapreneurship Program as a Strategic Tool to Recruit and Retain Key Employees, using Intrapreneurship to unlock creativity and increase Innovation.

Dr. Haller is a successful Serial Intrapreneur, proven Serial Entrepreneur, University Graduate Business School Professor and University Trustee, and seasoned Senior Corporate Executive. Dr.Howard Haller is the Chief Enlightenment Officer (CEO) of the Intrapreneurship Institute, and Author of the book "Intrapreneurship Success: A PR1ME Example" (based on his 1982 published academic research on intrapreneurship cited by Wikipedia.com and Wikipedia.com also cited his book “Intrapreneurship Success” in the “History of Intrapreneurship”).

For more articles on Intrapreneurship by Howard Edward Haller, Ph.D. -Go to: www.IntrapreneurshipInstitute.com [Dr Howard Haller: The Leading Expert and Thought Leader on Intrapreneurship (Corporate Entrepreneurship), Keynote Speaker on Intrapreneurship, Entrepreneurship and Intrapreneurship Program Creation, Intrapreneurship Trainer, and Intrapreneurship Program Expert. Dr. Haller is a successful Serial Intrapreneur, proven Serial Entrepreneur, University Graduate Business School Professor, University Trustee, & seasoned Senior Corporate Executive.