Advertising in the Digital Age: An Intense Focus on Sweepstakes, Promotions & Social Media

June 28, 2012 - PRLog -- Facebook, Twitter and Pinterest are all the rage in online media as billions of people worldwide take to these platforms to connect with friends and brands. Today’s marketers look to social media technologies as innovative and cost-effective ways to reach their targeted audiences while also achieving branding and marketing communication goals. However, these evolving mediums present a new set of legal challenges for promotional lawyers. By attending American Conference Institute’s (ACI) Advertising in the Digital Age: An Intense Focus on Sweepstakes, Promotions & Social Media conference, September 11 - 12, 2012, you will have the opportunity to hear from leading executives who have successfully implemented social media as a part of their promotional strategy.
As technology becomes more prevalent in everyday life through the use of the Internet and smart phones, there is an increasing concern for consumer privacy. Congress and FTC are tackling this concern in a very real way, and you must be prepared for forthcoming changes. Companies rely on the data collected from sweepstakes entries to increase mailings and email advertising – what happens when the government says you can no longer collect data in this way? Find out how to update sweepstakes rules to account for the changes in data collection. In order to effectively counsel your company or client, you must stay abreast of the ever changing regulatory landscape. Hear directly from the experts on what you can do to avoid regulatory scrutiny and non-compliance with newly issued guidelines.
ACI is proud to present pre and post-conference workshops: Workshop A will provide an in-depth Rules Drafting session, giving the participants a hands-on approach to writing sweepstakes rules, directly from in-house counsel responsible for writing this language.
Workshop B will delve into Employee Training for Social Media. Social media has undoubtedly forced you to change your internal organization structure and corporate communications policy – you cannot turn off the Internet, so you might as well come on board. How does your Social Media policy stack up against your competitors?