Leaflets And Flyers – Home Distribution

June 25, 2012 - PRLog -- In February 2012, the British Marketing Survey discovered that leaflets delivered through the doors of homes resulted in the highest response levels of all advertising channels, bettering the capabilities of television, radio and email. Distributing leaflets and printed flyers is commonly seen as one of the best ways to spread the word about a business, service or product, delivering them directly to homes and other businesses. They are cost effective, simple to produce and are a successful way to build brand recognition and raise awareness.

There are many factors which contribute to the high response levels that home distribution of flyers facilitates, and there are many methods which can be used to deliver the promotional materials. Unaddressed leaflet drops are popular, inexpensive and can be carried out personally, cutting down on wages for other staff. They can be delivered individually, drawing attention to the flyers as they are the only thing going through the door, or they can be delivered as part of a share-plan drop, where non-competing businesses arrange to have their materials delivered together, further cutting costs and saving time for those who aren’t able to deliver the flyers themselves.

Contacting local newspapers and asking them to feature a flyer in their next issue is also a great way to deliver promotional materials directly to potential customers. This gives businesses the opportunity to go into more detail on their flyer, as the standard size of newspapers allows for much bigger leaflets within. Many online leaflet printing services can produce flyers in sizes from A6 up to A4, ensuring that companies will have all of the materials they need to embark on an effective and consistent campaign.

The frequency of the drops is also a huge influence on the response that a printed leaflet might receive. Consistency with leaflet drops can help to build brand recognition, as potential customers become more familiar with the products or services on offer, and the way the materials are presented. A steady and constant leaflet drop plan can help to ensure an equally steady and constant stream of enquiries and business. This method can even raise levels of word-of-mouth promotion, for example, someone without children may have no use for crèche facilities or a babysitting service, but if a friend or neighbour mentions that they require such services, the frequency of the leaflet drops will encourage people to recommend the company they are most familiar with.

To find out more about CardsMadeEasy and its leaflet printing services for any size of business, visit http://www.cardsmadeeasy.com or call 0845 166 4478.