Mirah Hospitality to invest Rs200 crore in CCI, Its 'Holiday Ownership' business - Flexi-Stay

June 16, 2012 - PRLog -- Mumbai: June 16, 2012:  Mirah Hospitality plans to invest an additional Rs.200 crore’s over next one year in Citrus Check Inns, its ‘Flexi-stay’ travel business.  The company has set its foot prints with 7 operational hotel properties and more than 100 food & beverage outlets for their Citrus Check Inns’ plan holders. “Future investments will be to add 1000 more keys across 9 new hotel properties at Leisure, Business and Pilgrimage locations in the next 3 years. These investments will be made through internal accruals and strategic investments through institutional finances. “With this investment, the business is likely to grow several folds over the next one-two year’s time, while keeping our stringent quality standards intact” informed Mr. Gaurav Goenka, Managing Director, Mirah Group.

The latest entrant in this highly compelling business arena with unlimited potential and opportunities supported by an integrated hospitality proposition of an IATA travel Consultant, hotels and restaurants, Citrus Check Inns is an evolved holiday ownership company which has created a new category called ‘Flexi-stay’ which pioneers in a multi stay model based on very popular points system. The pressure of urban life and modern work environment has given rise to increasing demand of multiple short and long vacations for the urban families. In the form of DAE & domestic strategic tie ups, Citrus Check Inns also provides more than 2600 international and 40 Indian Hotels for their plan holders. “Our concept of ‘Flexi-stay’ is a smart investment to allocate your holiday fund for the next 5, 10 or 15 years at the present value of hotel accommodation and shield against the rising prices of hotel accommodation across the globe over years.” said Mr. Somnath Pal, CEO, Citrus Check Inns.

They differentiate themselves from other ‘holiday ownership’ companies as they provide the shortest blackout period along with redemption facilities at more than 100 food & beverage outlets of Mirah Group across the country.

About Mirah Group:
Mirah Group is a   diversified group engaged in Real Estate development, Hospitality, Travels, Wind Energy Generation, Computer Education, Textiles, Corporate Gifts and International Trading. Having a group turnover of over INR 800 crore’s, the group is posted to tread new horizons year after year. Managed by young professionals, the group prides itself in its vision, excellence, entrepreneurship and innovative thinking.


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