Top 3 Classified Marketing Errors

June 8, 2012 - PRLog -- There are many errors that people who run classified ads make. These mistakes make you want to abandon the whole classified advertising game alone, but you should know that you can profit from these small ads. How do I know? Because I used to run classified ads with great success.

If you want your ad to succeed, then you will want to avoid some of the most common blunders that 95% of all classified advertisers work. Are you ready to begin? Great! Here's the first mistake that classified (http://classifieds.dreamlink.in) advertisers make.

1) Selling through the ad

This is one of the worst things that you can do when running your ad. Never try to offer anything for sale in a classified ad - even if it's for $5. In the past this is how most classified advertisers use to run their ads, but times have changed, and now the best thing to do is to generate a lead.

To generate a lead, have a 1-800 number with a message telling them to leave their name and contact information, and also direct them to a website where they can leave their information at too. This way they can contact you in any way that you want them to.

Never try to sell through a classified. There's simply not enough space to sell through these ads, so don't try to do it. When you sell through a classified ad, you have to keep things brief, all while getting your marketing message across. Here's another classified advertising mistakes people make:

2) Not having a good headline

Your headline is the most important part of your classified ad campaign, and I think you should make sure that it's good before you go out and run it. See if the publication allows for the first 3-5 words of your ad to be bolded. This is where you want to list your headlines at. So if you only have 3-5 words for your headline, do your best to sum up what it is that you're offering. Here's the last mistake that classified advertisers make:

3) Not having a strong close

This includes your body copy also. Your body copy should reinforce everything that your headline is about, and you will want to expound on what they will receive when they call for your free offer. Having a strong close is very important if you want people to take action on your offer.

Also, make sure you have more than 1 method of response, so that people can respond in exactly the way that they want to respond. Since your classified ad (http://www.classifieds.dreamlink.in) is so small, you don't want to offer your home mailing address in the ad. Instead, stick with using a 1-800 number and a website for response.

Classified advertising can be a profitable medium if you know how to make it work for you. There are so many ways to make money with a classified ad that you just haven't discovered yet. But continue your learning on classified ads, and you will see your success grow.