Jeff Steck Management Offers Marketing and Advertising Services for Los Angeles Area Restaurants

May 24, 2012 - PRLog -- The privately owned restaurant and coffee house is taking a beating by the proliferation of chain restaurants.  These chains are branded so well that many consumers patronize them not because of quality, but simply out of familiarity.  The advantage that local restaurants have is that they do not need to appeal to all the demographics of the entire nation.  Instead, privately owned restaurants should focus their attention on the local residents only.  The only exception to this rule is if a business relies on tourism.  Regardless, in both cases cost-effective marketing and advertising possibilities can be targeted, rather than the expensive, broad based approach utilized by the large chain establishments.

JSM will not tell a restaurant, cafe, bakery, or coffee house owner how to run his or her business.  However, it will advise the owners how its own customers believe the business is being run.  These "corrections" become part of the new marketing plan.  People want an experience when they dine, whether they know it or not.  It becomes the responsibility of Jeff Steck Management to help develop and promote that experience through pictures, stories, interviews, events, and word of mouth.

Food has become a passion for Jeff and several of the consultants at JSM.  It is this passion that elevates the marketing ideas to a new level.  The consultants harness their own passion about what a client offers so that they can make potential customers feel that way.  Any other approach feels a bit empty.

To learn more about Jeff Steck Management please visit the website at www.jeffsteck.com.