May 22, 2012
-- William Dunkerley, author of Medvedev's Media Affairs
published by Omnicom Press, has written in support of a new push to check the state domination of Russia's media sector. In a report published on Op Ed News.com, Dunkerley sided with two prominent Russian editors. They recently spoke out against media monopolization by the government. According to Pavel Gusev, editor-in-chief of Moskovsky Komsomolets,
"monopolization today is not benefitting the media industry or the audience." Vladimir Sungorkin, editor-in-chief of Komsomolskaya Pravda
reported that, "almost everywhere newspapers are financed from state coffers."
Dunkerley's report is entitled "Bye-Bye Government-Sponsored Media in Russia." It offers a historical perspective, describing earlier advocacies for normalizing Russia's media market. Dunkerley also analyzes the prospects for independent media companies to prosper following the curtailment of the government monopolization.
According to Dunkerley, those companies may benefit to some extent if the government were to get out of the media business. But ultimate financial success, he says, will be tied closely to the further growth of Russia's consumer economy and the advertising revenues that would generate.
One obstacle, says Dunkerley, is Russia's poor international reputation. It interferes with obtaining the increased foreign investment and participation in the Russian market that will be needed, he contends.
The new report can be seen here: http://www.opednews.com/articles/Bye-Bye-Government-Spons...
William Dunkerley is a media business analyst and consultant based in New Britain, CT. Dunkerley works extensively in Russia and other post-communist countries, and has advised governments on matters of press freedom and media sector development. He has written and spoken widely about media issues related to Russia. He is the author of Medvedev's Media Affairs
and The Phony Litvinenko Murder,
both published by Omnicom Press.