Make A Heartfelt Promise to Your Mother on Mother’s Day!

Matthew Cossolotto – Creator of “Make A Promise Day” – says we should use those two magic words on Mother's Day: I Promise. Matthew's Mantra: Make A Promise. Keep Your Word. Change Your Life. Transform The World.
By: Matthew Cossolotto, The Podium Pro
Matthew Cossolotto and Mother in Paris
Matthew Cossolotto and Mother in Paris
May 13, 2012 - PRLog -- Author and guest speaker Matthew Cossolotto – creator of “Make A Promise Day” and former aide to Congressman Leon Panetta and House Speaker Jim Wright – says we should make a heartfelt promise to our mothers on Mother’s Day.  

“This Mother’s Day,” Cossolotto suggests, “start a new tradition and give your mother flowers and a promise.  Promise her you’ll do something you know will make her happy and proud of you.  That will make for a very special Mother’s Day.”

Cossolotto knows about the power of making a promise from personal experience. He made a promise to his mother on her deathbed that he would finish writing a book he had been discussing with her and dedicate it to her memory. She looked up at him with determined smile and said:  “You do that, Matthew.  You do that.”

The resulting book, complete with Cossolotto’s dedication to his mother, is HabitForce!  How to Kick the Habits of FAILURE and Adopt the Habits of SUCCESS.

Cossolotto’s dedication to his mother in HabitForce! reads:  “In loving memory of my mother, Virginia Hope (Ludascher) Butler.  I did it, Mom!  I can honestly say that this book would never have been completed had I not made that promise to you at home in Gasquet (California) a few weeks before you passed away.  This vividly demonstrates the power of making a promise, especially to your mother!”

Motivated by that firsthand experience, Cossolotto created “Make A Promise Day” – which falls on May 4th every year – as part of his ongoing mission to share the power of making a promise with millions of people around the world.  He’s writing a book about the power of making a promise with a foreword by Jack Canfield, co-creator of the Chicken Soup for the Soul series.

In his foreword Jack Canfield writes about a promise he made to God when he was a young man.  Here’s a short excerpt from Jack’s foreword:  
“When Matthew first told me about the heartfelt promise he made to his mother and that he was launching a special day called “Make A Promise Day” on May 4th, I was hooked. You could say he had me at “I promise.”…

Contributing the foreword to this book and being associated with Matthew’s inspiring “Make-A-Promise” project is totally aligned with my life’s purpose. I applaud Matthew for collecting and celebrating these uplifting stories about promises made and promises kept.”

Following similar action by the Yorktown Town Board in New York, the Westchester County Executive, Robert Astorino, issued a proclamation designating May 4th 2011 and each year thereafter to be “Make A Promise Day.”  Here’s a link to a short YouTube video Cossolotto posted about this Proclamation.    

Following is the full text of the proclamation:

Office of the County Executive

Westchester County, New York


WHEREAS:  The Town Board of Yorktown, New York, unanimously adopted a resolution on February 15, 2011, proclaiming May 4, 2011 and each year thereafter to be MAKE A PROMISE DAY, and;

WHEREAS:  MAKE A PROMISE DAY is the only unofficial “holiday” dedicated to personal empowerment, goal achievement and integrity enhancement, and;

WHEREAS:  MAKE A PROMISE DAY encourages individuals to turn important goals into heartfelt promises, thereby increasing the probability of reaching those goals, and;

WHEREAS: Celebrating MAKE A PROMISE DAY will have the effect of enhancing accountability, personal responsibility and integrity, and;

The County Executive of Westchester County recognizes the value of highlighting the power of making and keeping promises on the part of local students, teachers, community organizations, businesses and political leaders;

NOW, THEREFORE, I, ROBERTASTORINO, COUNTY EXECUTIVE OF WESTCHESTER COUNTY, do hereby proclaim May 4, 2011 and each year thereafter to be MAKE A PROMISE DAY and encourage organizations and individual members of the community to celebrate this very important day in a manner they deem to be suitable and appropriate.

In addition to making a promise on Mother’s Day, Cossolotto urges people to extend the spirit of “Make A Promise Day” and harness the power of making a promise on other days with special meaning – Father's Day, birthdays, Memorial Day, Valentine’s Day, wedding anniversaries, graduation day, even Independence Day.  

To underscore the power of making a promise, Cossolotto cites several high-profile examples:

•   Oprah Winfrey made a promise to Nelson Mandela that she would build a school for girls in South Africa.
•   Entertainer Danny Thomas made a promise to build a shrine to St. Jude.  That promise led to the establishment of St. Jude Children’s Research Hospital.
•   Before his daughter’s wedding, former president Bill Clinton made a promise to Chelsea that he would watch his diet and take care of his health.
•   Kody Bateman, founder of Send Out Cards, made a promise to his older brother that led to the creation of this inspirational company.
•   NBC’s Al Roker made a promise to his dying father that he would deal with his weight issues.

Cossolotto invites people to submit short summaries of their true promise stories for possible inclusion in forthcoming books, presentations, and interviews. Send a few sentences describing your promise to:

About Matthew Cossolotto: Creator of “Make A Promise Day” (May 4th), Matthew Cossolotto (The Podium Pro) is an author, guest speaker, CEO-level speechwriter, and speech coach. A former aide to House Speaker Jim Wright and Congressman Leon Panetta (now Secretary of Defense), Matthew also served as a CEO speechwriter at MCI, Pepsi-Cola International, and GTE. The author of HabitForce! and All The World’s A Podium, he’s working on a new book with a foreword by Jack Canfield about the power of making a promise. Matthew brings his Personal Empowerment Programs — “PEPTalks”– to colleges, associations, and corporations. Visit;  Follow Matthew and “Make A Promise Day” on Twitter:  “Make A Promise Day” greeting cards and other gift items are available for convenient online purchase by visiting Matthew’s Zazzle store:
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Tags:Jack Canfield, Chicken Soup For The Soul, Cossolotto, Make A Promise Day, Mothers Day, HabitForce, Promise, I Promise
Industry:Business, Lifestyle, Publishing
Location:Yorktown - New York - United States
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