Balance Interactive Webinar Presents Social Media Success

May 8, 2012 - PRLog -- A sold out audience participated in Balance Interactive’s webinar on planning for social media success. Teach an Old Dog Some New Social Media Tricks featured a case study from The Animal Medical Center of New York (AMCNY).

The session defined the main components of effective social media strategy:
•   Planning for resource allocation, audience, objectives, tactics, tools and measurement
•   Brand recognition & familiarity
•   Exposure
•   Building community by being accessible
•   Providing a service or information your audience needs
•   Staying in the loop on social media trends
•   Dedicating time and resources to implementation
•   Continuous data monitoring and analysis

A PDF and recording of the event are available at  http://www.balanceinteractive.com/what-we-do/seminars-webinars/social-media-webinar

AMCNY, a not-for-profit hospital for companion animals and a teaching and research facility, worked with Balance Interactive to develop a social media plan. The plan designated the right internal resources, decision-making process, and results to create an effective social media strategy.

Located in Springfield, Virginia, Balance Interactive is a web development and design firm that helps clients to achieve organizational goals using online technologies and tactics. Balance Interactive is a Small Business Administration (SBA) and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is http://www.balanceinteractive.com.

For more information contact Jill Kurtz at Balance Interactive, 703-451-8675.